Since the June 2017 release of “Bodak Yellow,” her major–label debut single, Cardi B has generated plenty of headlines, and the 26-year-old Grammy Award winner fully intends to gain more attention. Are you “okurrr” with that? The rapper is aiming to trademark her take on “okay” to hawk merchandise, with the commercial pursuit (you guessed…
Read MorePromo Business Management: How to Get the Most Out of Your Team
At the heart of every company that earns the attention of those within its industry is a team. Individuals are all filling a seat on the bus of that business, each with their specific job description and goals. As the leader of my team, it’s my responsibility to make sure my people are in the…
Read MoreYou Didn’t Come This Far To Only Come This Far
No matter where you are in this business, how much you have accomplished or what level of success you have achieved, there is always a next level. Many of you reading this may have the mental scars and bruises to show for your hard work. For some, those scars and bruises may be piling up…
Read MoreProbitas Promotions, Daydreams Specialties Acquire Trojan Promotions
Probitas Promotions and Daydreams Specialties were approached by the estate of Trojan Promotions, Grand Forks, N.D., to purchase the business following the tragic news of Trojan owners Troy and Jessica Nelson. “On behalf of the Troy and Jessica Nelson estate, we are extremely pleased that these two local companies have acquired Trojan Promotions,” said Kevin…
Read MoreShow Appreciation to Employees With These Gifts Ideas
Say thank you to staff members by shining a spotlight on their hard work and contributions throughout the year. Custom branded gifts are an amazing way to give back and show your love and support. Be inspired by the custom branded gift ideas offered from SnugZ USA!
Read MoreWe Finally Have Some Hard Data on How Ballpark Promotions Affect Attendance
Ah, baseball season is upon us, and we find ourselves enthralled with the prospects of studying stats deep into the night and discussing with our peers. America’s pastime, after all, abounds in data, particularly thanks to the ubiquity of sabermetrics. The infatuation with numbers, however, does not need to end up limited to how players…
Read MoreStarbucks’ New Rewards Program Will Allow Customers to Redeem Points for Branded Merch
Starting April 16, the Starbucks Rewards program is allowing users to not only redeem points for extra espresso shots and bakery items, but also for some branded merch. Now that’s a reward system we can get behind!…
Read MoreHeritage Sportswear Could Be Liquidated: Court Filing
News emerged this week that Heritage Sportswear, Hebron, Ohio, could be liquidated soon, but reports were conflicted. The news came from Gildan, one of the brands Heritage Sportswear sells in the promotional channel, which notified investors it expected to take a charge of $19 million to $23 million in the first quarter of 2019 due…
Read MorePromo Buyers’ Expectations: Can You Meet Their New Demands?
What do promo buyers want? Like really want? That’s the $64,000 question. Since there’s no magic potion to drink so we can hear what others are thinking (that’s only on the silver screen, thankfully), we not only have to listen to what customers are saying, but we also must interpret their often unvocalized expectations. Case…
Read MoreSelling Promo Apparel to the Fast-Growing Legalized Cannabis Market
The legalized cannabis market, through hemp-derived cannabidiol (CBD) goods alone, stands to generate $22 billion by 2022. (That’s before you even factor in legalized recreational marijuana and related goods.) That makes now a good time for promo distributors to look into selling products that pay homage to marijuana culture. So says Eric Rubin, the president…
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