The Latest in Decorating Tech Meets Real Business Strategy at PRINTING United

Dan Marx, director of content development at SGIA, joined Promo Marketing Editor-in-Chief Sean Norris for a chat about what promotional products businesses can find at PRINTING United this October in Dallas. The blockbuster event will showcase new and improved printing technologies and applications for apparel and a variety of other products, and offer educational opportunities to help decorators and other promo professionals better run their businesses.

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Trent Reznor and Netflix Collaborate on Black Mirror Merchandise

You probably wouldn’t peg a guy like Trent Reznor, the king of intensity behind industrial-rock forefathers Nine Inch Nails, as a guy who loves a good brand collaboration for the sake of e-commerce. But after Reznor collaborated with Marvel on apparel for the movie “Captain Marvel,” it’s not that surprising. His latest is still a…

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HanesBrands Introduces National Park Foundation T-shirt Promotion

HanesBrands Inc., Winston-Salem, N.C., has introduced its first collection of ComfortWash T-shirts supporting the National Park Foundation in select Walmart stores near nine of our country’s most beautiful and recognized landmarks. Each store will carry one design to promote its regional recreation area. Consumers near Acadia National Park, Blue Ridge Parkway, Grand Canyon National Park,…

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Should I Settle for QuickBooks Pro Over Premier?

Question: My accountant says that I should switch to QuickBooks for my accounting system. She said that QuickBooks Pro should work just fine for my business. Is that what I should use? Answer: I agree with the “QuickBooks” half of her answer, but suggest “Premier” be the other half. Using QuickBooks, because it is the…

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