We often focus on the apparel that breweries can sell to customers, but let’s not forget about employee uniforms—a potentially large area for sales as the number of breweries continues to grow. A recent article from Craft Brewing Business had some insights into brewery staff attire that could be quite useful to distributors looking for sales opportunities…
Read MoreThis Apparel Line Is Designed to Fix Your Posture For You
Having good posture feels impossible. Sure, you can go to the chiropractor or take yoga classes as often as you want, but it seems like the slumps always win. If you feel like you’ve tried everything to open up those shoulders and straighten that spine,…
Read MoreLeed’s Partners With Welly
Leed’s and Welly, a Pittsburgh-based drinkware company, announced their exclusive partnership to bring environmentally-friendly, insulated bamboo drinkware to the promotional products industry. Leed’s will begin carrying a selection of Welly bottles in August 2019. “I created Welly to help the environment and give clean water to people in need,” said Ben Kander, Welly founder and…
Read MoreHow to Sell Blazer Programs to Uniform-Free Schools
Here in the U.S., some of our educational institutions have embraced the crested blazer as part of their uniform, while others have not. A hungry promo products distributor can find a lucrative sales opportunity in their non-uniformed school accounts. But how do you up-sell a blazer program to a principal who is only in the market for branded pens or notebooks?…
Read Morealphabroder’s Tricia Lyster on Digital Marketing Resources, Promo’s Shift Toward Retail-Style Marketing
After a brief summer hiatus, the PM Podcast returns with Tricia Lyster, marketing manager for alphabroder. The gang talked about digital marketing and creative, including alphabroder’s new resources for distributors and the industry’s shift toward more retail-style marketing and creative. Plus, Sean and Brendan discuss PromoMBA, the 2019 Top Distributors List, naming your kids after video game companies and more!…
Read MoreBusch Pop-Up Shop Offers Limited Edition Merch (If You Can Find Its ‘Secret Forest Location’)
Pop-up shops and Anheuser-Busch have proven consistent news sources for us, so when we learned that they would be uniting for a limited-edition merch campaign, our promotional products- and beer-loving sensitivities hopped to attention. Beginning today, Busch is using Twitter to drop clues on the location of its “Pop-Up Schop,” which, yes, will be held in a “secret forest location”…
Read MoreA Three-Year Legal Dispute Led to Some Promotional Products and Branding Weirdness for Yosemite National Park
It can be difficult to form a cohesive and consistent marketing campaign when you don’t even know what name your client is going by. Let’s say a client used to be known as the Ahwahnee Hotel, but then for a bit was legally obligated to change its name. It still wanted to buy promotional products…
Read MoreGeiger Opens Logistics Office in Rotterdam, Netherlands
Lewiston, Maine-based distributor Geiger continues its European expansion with a new location in Rotterdam, Netherlands. Geiger’s U.K.-based company, GeigerBTC, has opened a logistics office in Rotterdam as part of its overall strategic plan for supporting their global customers. Strategically located for international commerce, the logistics office acts as a hub for deliveries throughout Europe and…
Read MoreMinor League Baseball Team Wins Award for Promotional Phone Case Giveaway at First-Ever Smartphone-Free Game
The Houston Astros have fashioned more than a few photo-worthy occasions lately, including their Game 7 road win to capture the 2017 World Series. However, the American League club’s Double-A affiliate, the Corpus Christi Hooks, decided against immortalizing the action at their Whataburger Field on June 20, as the team gave away promotional phone cases…
Read MorePop-Up Stores Are the New Normal in Music Merch
The music industry is in a weird place right now. In the past, it was simple. Artists make albums, people buy those albums at the record store, then go see the artists in concert and buy merchandise while they’re there. Things aren’t so simple anymore, and it’s forced artists to rethink the way they market…
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