Guys, I know I say this every week, but this week especially featured a ton of amazing promotions. I actually had to create an entire bracket challenge to narrow down my list to five. Okay, so I didn’t really do that, but I did stare at my list of social media bookmarks for an extended…
Read More
Penn Emblem Company, the supplier based in Philadelphia, announced a new addition to its team. Carly Wenderlich, a Penn State University graduate with a Bachelor’s degree in advertising and marketing, will serve as content and social media specialist for the company…
Read More
Everyone loves a good comeback story. Bill Feldberg, chief marketing officer for Something Inked, Nashville, Tenn., recalls a promotional products campaign he did with Sears and Kmart—two former titans now looking to revitalize their brands and reinvent themselves for the new world of retail—that felt especially personal and successful…
Read MoreIn the wake of the El Paso shooting, local T-shirt printers and other companies are creating and selling merchandise to raise funds for the victims and their families. USA Today spotlighted some of the businesses that are donating proceeds. One design, by an El Paso T-shirt company called MoCha, has been picked up by other printers…
Read More
In a move that further enhances its current partnership with NAPCO Media and creates unprecedented value for the industry, the Specialty Graphic Imaging Association (SGIA) today announced that it has acquired NAPCO Media. Under the terms of the agreement, which has been unanimously approved by SGIA’s Board of Directors, NAPCO Media—parent company of Promo Marketing,…
Read MoreSummertime temperatures can make people engage in some weird activities. Therefore, we are going to make rising digits take the heat for a peculiar campaign by French’s. In honor of August 3’s National Mustard Day, the McCormick & Company brand released mustard ice cream, with visitors to New York and California able to make the…
Read MoreFunny how trends work, isn’t it? Everything that was once old, outdated and uncool are now the most sought after items. Remember how people thought vinyl records were an antiquated medium after the birth of CDs and MP3’s? Just about everyone you see on the street these days has a smartphone with a touch screen.…
Read More
Chocolate Inn/Lanco, Hicksville, N.Y., has added contract printing services to its roster of customization capabilities and products for the promotional products industry. These new services, offered under the name Lanco Contract Printing Services, will provide complex decorating processes, including vibrant, multi-colored screen printing; 3-D embroidery; specialty inks like glitter, metallic and glow-in-the-dark; heat transfers (including…
Read More
Most of us businesspeople have great ideas from time to time. The typical response to our good ideas is to seek lots of affirmation. In the pursuit of affirmation, businesspeople reach out to their friends to get feedback. There are two big problems with this. First, your friends don’t understand your business very well, and…
Read MoreEven though movie tickets cost about a zillion dollars these days, the $79 million box office haul for “Once Upon a Time…In Hollywood” still resonates as an impressive feat. While obtaining a few more bucks from the film weighs heavily on the minds of Sony/Columbia bigwigs, the brains behind the Champion auto parts brand are,…
Read More
