In our March issue, we looked at six thriving vertical markets, and we’re back with a look at five more. Thanks to four distributors and a supplier, we have the fortune of being able to divulge a few tips on how and what to sell in the retail, media/entertainment, nonprofit, beverage and legal marijuana markets…
Read MoreFacebook has found itself fending off controversies for a mini eternity. Aiming to update its company branding “to be clearer about the products that come from Facebook,” the company unveiled a new logo yesterday to differentiate its new product offerings from its social media site…
Read MoreThe money candidates spend on merchandise accomplishes a lot more than just getting their names out there. And they have been spending a lot of money this go-around. CBS News put together a report of some of the Democratic candidates’ spending from this year. It found that…
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Much has been written and said about why distributors need to be marketing partners for their clients, rather than order takers. But what can you do when so many customers want to buy on price? We got some answers on what to do about price-buyers and how to win more long-term business…
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Geiger, Lewiston, Maine, today announced that marketing professional Elizabeth Fagan has joined Geiger as the new director of marketing for its Crestline division. As director of marketing, Fagan will develop, integrate, and implement all marketing activities related to Crestline’s strategic direction and position, as well as…
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Do you see your career as just a job? Just a way of making money? Something that keeps you from doing what you really want to be doing with your life? If you can see your career as a calling, it can become a positive expression of you, an integral part of who you are…
Read MoreThe Trump Campaign is using its merchandise sales for much more than just raising funds. It’s using the data it gleans from the sale of Trump-branded merchandise to measure its outreach to new donors, and therefore get a picture for its growing or shrinking appeal among otherwise uncommitted voters…
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alphabroder, Trevose, Pa., announced its partnership with Berne Apparel Company, a manufacturer of rugged outdoor workwear and safety apparel that’s been in business for more than 100 years. Beginning today, alphabroder will offer the Berne Apparel line to its customers. The line includes insulated jackets, coats, sweatshirts and high-visibility styles. “Berne is a workwear category…
Read MoreEvery now and then, something comes along to give the kid inside each of us a moment to exult. McDonald’s is readying to play our benefactor November 7-11, with the fast food chain set to bring back retro toys celebrating the 40th anniversary of the Happy Meal…
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Stouse LLC, New Century, Kan., announced today that it has acquired Magna-Plus Inc., a provider of custom labels, magnets and other promotional products. The acquisition was effective on Oct. 25. Kansas City, Kansas-based Magna-Plus Inc. was founded in 1993 by Marianne D’Amato and Tom Eaton. It now has a nationwide distributor customer base. “We are…
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