Walking the floor at a promotional products trade show, it’s easy to get into a position where you don’t see the forest for the trees. You go from booth to booth looking at what each exhibitor is showing, maybe you have a quick conversation and get a free sample, and you move on. But if…
Read MoreWhat’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…
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Eyevertising, Miami, announced last week that it has rebranded to Bold Promo. The effort includes a new logo and a refreshed brand identity. Bold Promo’s growing product offering, which includes promotional sunglasses, premium eyewear, decorated apparel, wearables, accessories, and drinkware—coupled with a free company store platform, print-on-demand, and fulfillment services—provides a fully integrated solution for…
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Kaeser & Blair, Batavia, OH, yesterday announced the retirement former chief marketing officer and vice president Gregg Emmer. Emmer has managed Kaeser & Blair’s marketing, catalog publishing, and vendor relations for more than 30 years. Prior to arriving at…
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Many business people take a “peanut butter approach” to the way they manage their time and resources. Simply stated, the “peanut butter approach” is when business leaders spread their time and resources thinly across many tasks, similar to the way peanut butter is spread evenly across bread to make a sandwich. While this approach may…
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Jason Lucash and Mike Szymczak introduced their new brand Rupt at the PPAI Expo, elevating and reinventing how packaging plays a role in a promo.
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Consolidated Marketing Services and Progressive Promotions announced their official merger into a new entity called Dryvve.
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Ask the Accountant… Question: Can I still purchase QB Premier? Answer: I recently received a copy of The Woodard Report, which addresses this very question. Intuit has announced that, as of July 31, 2024, no new subscriptions for QB Pro Plus or Premier Plus will be sold. This will not impact current subscribers of QB Pro Plus…
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The Stanley 40 oz. mug is the most popular item in drinkware. That was evident on the show floor, but it wasn’t the only star in the drinkware show.
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PPAI president and CEO Dale Denham explains what the industry can expect in 2024 and 2025, and his own association’s branding upgrade.
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