I am hearing lots of news and talk about what percent industry sales are down. Some are saying industry sales are down 70 percent. Others are saying industry sales are down even more. If you listen to how much industry sales are down, you have a math problem. The problem is that it can sound…
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BIC Graphic North America, Clearwater, Fla., has donated $10,000 worth of promotional products to the Marjorie’s Hope Back to School program in support of teachers in Pasco County, Fla. This is the second year the promotional supplier has supported Marjorie’s Hope through product donations…
Read MoreAs a marketing professional, one of the hardest tasks in your role is to identify the ROI on your marketing initiatives. With the myriad services available out there that can showcase metrics like product views, open rates, click through rates, time on page, etc., it can be easy to dismiss print advertising as an effective…
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Ask the Accountant… Question: I was talking to someone at QuickBooks. They told me to try QuickBooks Online, and if I didn’t like it, it is very easy to switch back to QB Premier. Is that true? Answer: No, that is not true at all. QB is pushing QuickBooks Online (QBO) heavily. Its subscription income…
Read MoreHow do you balance the search for sales with the economic effects of the COVID-19 pandemic? It’s a delicate dance, but promotional products distributors still have businesses to run—and there are still sales to be had. Penny Fleming, founder of Awardpro, Newport Beach, Calif., has some ideas for where to look…
Read MoreXFL fans, we’re sorry the league folded. We’re all living in a world without sports right now, but the XFL was getting some serious hype as an alternative to the NFL and new fans were jumping on the bandwagon every week. (I liked Houston because former Temple quarterback PJ Walker). But then, as quickly as…
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UK Distributor GeigerBTC, a subsidiary of Lewiston, Maine-based Geiger, announced that Vicky Kinasz will join the company as managing director, replacing Frank Murphy, who will be retiring at the end of May. Murphy was a founding partner of BTC Group, which Geiger acquired in April 2018. “Following a very…
Read MoreElection merch has yielded its share of stories for us over the last year, especially when the Democratic Party had so many contenders to unseat President Donald Trump. The President has factored into our coverage, too, and it’s his desire to ensure the legitimacy of goods surrounding his reelection that led his campaign to issue…
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Gemline, Lawrence, Mass., announced today its expansion into the high-demand hand care category. Gemline has partnered with two leading personal care brands—Soapbox and Beekman 1802—to offer a range of hand care kits to help keep customers healthy in their homes, workplaces and wherever they travel. Soapbox was founded in 2010 with a simple mission: to…
Read MoreThe Hill reported today that the $349 billion set aside for small businesses affected by the COVID-19 pandemic is gone. The Treasury Department and Small Business Administration have reportedly gone through all of the funding allotted for the Paycheck Protection Program, as well as $10 billion in emergency relief loans…
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