Reebok’s $70 million sponsorship deal with the UFC has apparently been a point of contention with UFC fighters, due to the fact that the contract states that they can’t wear other companies’ logos at UFC events. That means they can’t get royalties from their other sponsors.
Read MoreElon Musk Says ‘Probably’ to Replica Astronaut Suits, ‘Sure’ to Model Rockets as SpaceX Merch
If you give Elon Musk credit for literally nothing else, you simply must hand it to the guy for being tuned in on social media (for better or worse). In this case, it’s for the better, since he seems to have heard the cries of space travel fanatics and has promised some upcoming SpaceX merch, delivered in classic Elon fashion…
Read MoreLeBron James and Travis Scott Designed T-shirts for the High School Class of 2020
Nearly three months have passed since LeBron James delighted fans with displays of his basketball prowess, but the superstar has remained in the public eye, especially through a collaboration with rapper Travis Scott. The duo designed T-shirts that went to members of the high school class of 2020, with proceeds going to charities…
Read MoreStop Having Excuses. Start Hustling.
By now, we have heard more than enough of these words: COVID-19, coronavirus, social distancing and many more. I will tell you one more word I have heard enough of: excuses. I hear people blaming their low sales on the virus, on their customers being closed, on the fact they can’t make face-to-face sales…
Read MorePromoCorner Announces Departure of President Bill Petrie
After a successful three-year tenure that included the overseeing of a complete company rebranding, the introduction of numerous supplier and distributor services, and the development of an industry destination for content, PromoCorner and its president Bill Petrie have mutually agreed to part ways. Joel Moore, owner and CEO of PromoCorner, will serve as president going…
Read MoreThe Boston Marathon Will Now Be Virtual, But Runners Will Still Get Race Promos
Originally set for April 20, the Boston Marathon was first postponed until September due to the coronavirus, and now will be virtual only. But it will still have its shot at setting the pace as a marquee event, as participants will receive their customary T-shirts, medals and race bibs even as they compete virtually…
Read MoreHPG Brands Announces Reopening
HPG Brands, Braintree, Mass., the parent company of Hub Pen Company, Debco, Origaudio, Handstands and more, announced today that it is once again officially open for business. “Thank you for enduring with us during these times of uncertainty and continuing to trust us with your business,” Trina Bicknell, senior vice president of sales for HPG…
Read MoreStarbucks Merchandise Is Selling Like Crazy (But Starbucks Won’t See a Dime of It)
Orders of Starbucks merch on some reseller sites have increased by more than 100 since most states and cities went on lockdown in March. But with no online store of its own and a lot of customers still without the option of going into physical locations, Starbucks is missing out on a huge amount of potential revenue from merchandise sales…
Read MoreLady Gaga Is Personally Delivering Her New Record in a ‘Chromatica’ Branded Truck (Maybe?)
Lady Gaga rarely does anything by the book. In fact, we could proclaim that she eagerly makes a new script each day. The award-winning pop star added a new chapter to her legacy yesterday by making an Instagram post that claims she is delivering her new album “to every retailer around the world” via a branded truck wrapped in “Chromatica” art…
Read MoreAIA Helps Owners Diversify Product Offerings With Home Office and Business Supplies
As COVID-19 shifts how promotional products distributors run their businesses, AIA Corporation, Appleton, Wis., is providing its owner community with tools and resources to retain clients, attract new customers and, ultimately, manage a profitable business. Most recently, this included offering home office and business products through a partnership with AIA-owned OfficeZilla, a business products distributorship…
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