alphabroder, Trevose, Pa., released its state-of-the-art 2021 digitally enhanced catalog. Loaded with exclusive video from the industry’s top brands that better display key features of products and designed to deliver an engaging, safe way to sell, the premier of this catalogue and its companion web connect feature uses innovation to put thousands of unique styles…
Read MoreImpossible Foods, the plant-based food company that’s growing in popularity thanks to its pretty realistic meat substitutes, tied together two short activities—driving through a Los Angeles car wash and cooking an Impossible burger—for one experiential promotion. As it turns out, both activities take about four minutes. And so, “The Great Pickup Party” was born…
Read MoreTikTok, the wildly popular social media platform, is now opening the door for content creators to sell merchandise directly through the app. TikTok partnered with Teespring to allow content creators to design their own merchandise and let fans buy it directly on the app. This is a first for TikTok, but not new for similar apps like YouTube or Instagram…
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Living during a pandemic has caused some major shifts. Distributors and decorators are selling lots of fleece streetwear—now also fondly known as “everyday wear.” And, this big-profit category is showing no signs of slowing down. What does this massive trend toward fleece mean for you? In this episode, you’ll learn about these year-long selling opportunities, the huge profit margins you can make with fleece, and 2021 apparel trends. Get ready to propel your business toward premium comfort.
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Your guide to the promo industry’s best supplier companies–now featuring our 2020 Supplier Excellence Awards
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Proforma, Cleveland, has launched a new series of webinars called “New Days, New Ways” as a sequel to its original “Rise & Thrive” webinar series. The “Rise & Thrive” series, introduced in March 2020, included more than 100 webinars focused on helping members pivot and innovate during the first several months of COVID-19. This original…
Read MoreA lawsuit alleges that Under Armour misled UCLA about its financial standing—resulting in an enormous $280 million apparel contract in 2016—and then failed to make scheduled payments or deliver products as laid out in the contract. Under Armour informed UCLA two months ago that it was terminating the deal with more than $200 million still owed to UCLA…
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Epic Games, maker of the video game Fortnite, has been waging an all-fronts war on Apple, holding in-game events blasting the tech company and making sure Fortnite players know who the true villain is the ongoing dispute between the two companies. And, because it’s 2020, the war has now inevitably extended into branded merchandise…
Read MoreSports aren’t yet totally back to normal. That has hurt promotional products businesses that rely on sporting events from the pros down to the high school or youth level. As we wait for sports to fully return, we asked three industry pros for insights on what’s selling in this market, what they expect the recovery to look like and what comes next for sports promos…
Read MoreClear Hot Gear, a company that sells apparel, bags and other products relating to law enforcement and “tactical” purposes, is selling a challenge coin and sticker pack that says “Long Beach Police – 2020 Riot.” It is also selling similar coins and stickers for Los Angeles County. The actual Long Beach Police department is not happy about the products…
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