Just because we have the technology to pop into everyone’s home workspace via Zoom doesn’t mean that privilege needs to be abused. So, as your friendly guide, here are a few tips and thoughts as you think about asking your coworkers or clients to have a video meeting instead of using the phone (or an email)…
Read MorePromotional Jackets and Outerwear: Trends to Watch in a Changing Market
The pandemic is still going strong, which means people are going to start needing outerwear and jackets if they want to stay outdoors in the colder months. With that in mind, we caught up with three industry outerwear experts about what styles to look out for this year, what’s changed in the market and what to know about promotional outerwear and jackets…
Read MoreNintendo Takes Legal Action Against TikTok Adult-Content Streamer Making ‘Pokemon’ Branded Apparel
Nintendo has issued a cease and desist order against a TikTok user that it feels is not only improperly using its intellectual property, but using it in a way that doesn’t align with its family-friendly reputation. Nintendo reached out to the TikTok creator formerly known as Pokeprincxss, who was selling merchandise featuring her own Nintendo-influenced name and pictures of Pokemon…
Read More10 Promotional Signs, Banners and Display Products That Really Get the Message Across
Businesses are looking for ways to make sure people know they’re open and that customers can feel safe visiting. That’s why signs, banners, mats and floor decals have shined lately. These products were always mainstays in the promo industry, but now they’ve taken on new roles and new importance. Here are 10 to keep in mind for future orders…
Read MoreKanye’s 2020 Presidential Merchandise Is Expensive, Possibly Plagiarized and a Lesson for Future Candidates
It’s hard to take Kanye West’s presidential run as seriously as he seems to. He’s not even on the ballot in some states, and this always seemed like more of a branding opportunity than an actual attempt to land in the Oval Office. But, of course, Kanye still dropped official campaign merchandise. And, on brand for Kanye, it’s much more streetwear drop than traditional campaign merch…
Read More‘NBA 2K21’ Includes Disney-Specific In-Game Merchandise
To the surprise of absolutely no one, Disney is capitalizing on hosting the NBA this season by inserting Disney-branded apparel into “NBA 2K21.” It seems like gratuitous branding at first, but it’s just attention to detail, since this year’s NBA season was unlike any other. Disney knows a thing or two about attention to detail, especially when it comes to video game merchandise tie-ins…
Read MoreCanada Plans National Single-Use Plastic Ban by 2021, Trade Groups Claim USMCA Foul
The Canadian government recently unveiled its plan to ban single-use plastics on a national level. The legislation, which includes a ban on single-use grocery checkout bags, straws, stir sticks, six-pack rings, plastic cutlery and food takeout containers from “hard-to-recycle plastics,” is set to go into effect by the end of 2021, Environmental Minister Jonathan Wilkinson said…
Read MoreAllen/Colorcraft Announces Four New Sales Reps, Territories
Stan W. A. Dohan, MASI, president and chief operating officer of Blanchester, Ohio-based supplier Allen/Colorcraft, announced the addition of the following sales reps and sales territories. John Bates is the president of the multi-line agency Bates Group, and represents several of the top suppliers in the industry. Bates has been…
Read MoreHow to Take Advantage of the Shifting Food Gift Marketplace
Since the advent of the COVID pandemic, we have seen a huge shift in buying patterns. Our sales YTD through September are up 70 percent. Sales in July were five times our normal July sales. Who was buying all those gifts? What were they buying? And, where were these gifts going? Let’s start with where…
Read MoreBankers Advertising Company Hosts Virtual National Sales Meeting
Bankers Advertising Company, Iowa City, “welcomed” more than 40 sales partners last month for its 2020 National Sales Meeting, which was held, well, at desks or perhaps dining room tables across the country. Attendees could have been in any room of their homes, actually, as our meeting was held virtually this year. The meeting was…
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