Everybody feeling OK? Did you at least get a few hours of sleep? We’ve been refreshing the news just like everyone else, but it’s good to step away for a second and decompress. What better way to momentarily check out than looking at some fun and creative promotional products? We can’t think of anything more fun and relaxing (except maybe mini golf)…
Read MoreOver It? Revisiting the Promo Industry’s Overruns Debate
Overruns have long been a standard part of doing business in the promo industry, but not everyone is on board. We talked to distributors and suppliers to learn the reasons behind overruns, identify strategies for dealing with them and attempt to settle a surprisingly philosophical question they pose. Plus, we ask if the economic fallout from the pandemic rekindled the debate…
Read MoreEven Without Fans in Arenas, WWE Recorded Near-2019 Merchandise Revenue Thanks to E-Commerce Shift
The WWE has managed to almost completely offset revenue losses from not being able to sell merchandise at arenas by pivoting to e-commerce. The entertainment brand, which faced the same uncertainty as traditional sports unable to perform in front of arenas full of fans, saw e-commerce sales grow from $18.9 million to $27.7 million year-over-year for September…
Read MoreThe First-Ever Online Masters Merch Store Is as Impressive as the Real Thing, But Less Intimidating
Finally, we have a view of the highly anticipated Masters Tournament online shop—a first for the golf world, as usually the merchandise is only available for people who made it to Augusta National. You still need to have a ticket to the event, which was originally planned for April, but at least we can get a better feel for what merch is available without…
Read MoreFacilisgroup Wraps Event With Strategies for Success in Q4
Facilisgroup, St. Louis, hosted REBOUND-Q4, a four-week series of engaging webinars and interactive sessions focused on continuing the success of Facilisgroup’s distributor partners in Q4. “While we have seen many of our partners persevere through 2020 and collectively show year-over-year growth, we wanted to end the year on a high note, and position our Partners…
Read MoreeXtendTech Welcomes Amy Rabideau as Senior Project Director
Amy Rabideau has joined eXtendTech, Montville, N.J., a NetSuite application provider with a focus on the promotional products industry, as senior project director. Rabideau has more than 20 years of experience on both the supplier and distributor sides of the promotional products industry, and is most recently the former director of purchasing at Summit Group.…
Read MoreBAMKO Sales Up 67%, 4imprint Recovering and Other Promo Industry Earnings Reports News
Last week, a number of prominent promo industry companies released earnings reports. While some of those companies are faring better than others as they navigate the pandemic, the news overall was encouraging. Here’s how a few of these promo businesses performed…
Read MoreIs This the Perfect Face Mask? Let’s Examine Why It’s So Popular
The Ultra Sport Face Mask from MasQd has been called the “Goldilocks of face masks,” and is getting support from big-name celebrities. So, what makes this mask so much better than the rest, and what can promo companies learn from it? Let’s look at the mask’s features and construction…
Read MoreSmall Changes Any Business Can Make to Increase Profitability
In business, creating good habits creates a snowball effect. When you make little changes and stick with them, they become habits. Those practices, in turn, become the way you do business every day. And those small changes create more efficient workflow processes, which can make your business more profitable and productive…
Read MoreStay Educated
Most successful people talk a great deal about how they stay educated and continuously develop. The truth is that none of us likes to say, “I don’t know.” But the honest truth is there is much you and I don’t know. If we want to continuously grow our success, we need to continue to continuously…
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