The United States Postal Service is still one of the hottest brands in apparel and accessories. And we discovered that the USPS merchandise store, which it used to raise some precious funds during a difficult year, is robust to say the least. Now the postal service is teaming up with CASETiFY for a new line…
Read MoreHow epluno Used Technology and Relationships to Bring PPE to Those Who Need It Most
epluno, like most companies, was not prepared for what 2020 would bring. The software, e-commerce and fulfillment company headquartered in Miamisburg, Ohio, has traditionally supported the school, medical and corporate apparel industries with technology and apparel series. At the beginning of 2020, epluno partnered with A+ School Apparel to bring their retail partners a comprehensive…
Read MoreEveryone Said the Xbox Series X Looked Like a Fridge, So Microsoft Made an Xbox Fridge
Have you guys seen the new Xbox Series X? It, uh, kind of looks like a little refrigerator, doesn’t it? Microsoft looked at the memes and thought, “You know what? It does look like a fridge. And that gives us a great idea…” The promotion ended yesterday, but one lucky gamer (and cold-drink enjoyer) will receive the branded refrigerator, worth approximately $2,999 per the contest rules…
Read Morealphabroder Launches TM Studios to Help Customers Grow Their Businesses
alphabroder, Trevose, Pa., unveiled TM Studios, a virtual content hub that provides promotional products professionals with fresh and timely collateral. TM Studios consists of three distinct, easy-to-use sections: The Virtual Content Library, What’s New, and Digital Lookbooks. For a need-it-now solution, the Virtual Content Library contains eye-catching flyers, inspirational boards, and powerful emails that an…
Read MoreNew Jersey Just Became a Potential Promo Sales Hot Spot This Week
There have been two major legislative decisions this week in Jersey, both of which have potential repercussions for the promo industry. Yesterday, Gov. Phil Murphy signed into law a ban on single-use plastic bags, paper bags, plastic straws and other plastic packaging. And the state voted on Tuesday to legalize recreational cannabis in the state…
Read MoreThe Vernon Company Announces New VP of Sales and Marketing
The Vernon Company, Newton, Iowa, has announced the addition of Lisa Hubbard as the company’s new vice president of sales and marketing, effective Nov. 16, 2020. Hubbard brings with her more than 20 years of sales and marketing leadership experience. She most recently served as vice president of sales,…
Read MoreScratch-N-Sniff T-shirts Are Here (and They Are Expensive)
How do you make a better T-shirt? Sure, you can use soft materials, source the materials responsibly or use some really nice ink for the decoration. But at the end of the day, it’s still just a T-shirt. But what if it smelled? No, not like a gym shirt. I mean like those scratch-n-sniff stickers…
Read MoreUpdate: Under Armour’s Direct-to-Consumer Shift Won’t Affect Promotional Products Industry
Under Armour reportedly announced this week that it will end more than 2,000 existing wholesale partnerships, focusing instead on its direct-to-consumer business. The apparel company reported more than 50 percent growth in e-commerce business during its third fiscal quarter, with a 17 percent increase in direct-to-consumer business…
Read MoreWhy This Bella+Canvas T-Shirt Costs $325,000
Bella+Canvas can now gloat that it has made the most expensive T-shirt ever. No, distributors and end-buyers don’t need to suddenly worry about spending a small fortune for a cotton tee. British Artist Damien Hirst, who has done expensive collaborations with brands like Supreme, started a contest to give away one of his own T-shirts…
Read MoreCentral America Facing ‘Catastrophic’ Flooding Threat From Tropical Storm Eta: How It Impacts Region’s Promo Apparel Facilities, Supply Chain
Honduras is home to manufacturing facilities for several large apparel companies operating in the promo industry, including Delta Apparel, Hanesbrands, Gildan and American Apparel (now owned by Gildan). As such, tropical storm Eta, despite its downgraded status, has the potential to disrupt the promo supply chain…
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