The e-commerce wave was always coming. Amazon has been active in the on-demand and custom apparel market for years now. It’s no surprise to anyone. But the pandemic has accelerated that shift. Here’s a look at how online storefronts are driving business in custom apparel and what’s in store for the future…
Read MoreBIC Graphic North America Launches Three New Combinable Promotions Offering Distributors Up to $5,300 in Savings
BIC Graphic North America, Clearwater, Fla., has launched three different promotions to help distributors boost sales through the end of the year. The promotional products supplier is also permitting the offers to be combined for the first time ever, resulting in up to $5,300 in savings…
Read MoreStorm Duds Raingear Announces Two New Hires
Storm Duds Raingear, Attleboro, Mass., announced the hiring of Michelle DeMayo as national account manager and Alan Rice as multi-line representative. DeMayo came to Storm Duds in August 2020 with 28 years of sales experience. She started working in the scholastic and collegiate jewelry industry before entering the promotional products industry several years ago as…
Read MoreCloth Face Masks Might Soon Have Certification Labels (and It Could Be a Game Changer)
To help consumers identify the masks that work best, ASTM International, an organization that develops and implements technical standards, is working to set guidelines for how effective face masks should be and how they should be labeled. Companies like 3M, Honeywell and DuPont have been involved in the process. If it happens, the implications are huge…
Read MoreHow to Improve Your SEO to Improve Your Marketing Results
Most promotional products distributors are aware that showing up on search results is important to the long-term growth and sustainability of their business. However, few give it proper attention, if any at all, or they search for solutions but end up overwhelmed by information overload. Here’s how to avoid that…
Read MoreBDA Sells Video Game Accessories Brand PowerA to ACCO Brands
Bensussen Deutsch & Associates LLC (BDA), Woodinville, Wash., announced yesterday that it has sold its video game accessories brand, PowerA, to ACCO Brands Corporation. PowerA launched in 2009 and specializes in third-party video game controllers and accessories like headsets and chargers. “From our earliest days together, Eric [Bensussen] and I formed a partnership focused on…
Read MoreBudweiser’s Latest Branded Merch Is a Food Container With a Combination Lock for Thanksgiving Leftovers
The King of Beers is dubbing itself the King of Leftovers this year, thanks to a branded storage container that includes a combination lock so people can guard their leftovers like whatever was in that glowing briefcase in “Pulp Fiction.” Also, for the actual Turkey Day, Budweiser is releasing a branded turkey stand complete with a beer can…
Read MoreHALO Branded Solutions’ Mark Ziskind Announces Retirement
HALO Branded Solutions, Sterling, Ill., announced the retirement of industry veteran Mark Ziskind. Ziskind, a 23-year industry executive, has served the past three years as divisional president of HALO’s CSE and CMG business units…
Read MoreVF Corp Buys Supreme for $2.1 Billion, Opens Door to Future Licensing
VF Corp, the parent company of The North Face, Vans, Timberland, JanSport, Dickies and more, has purchased Supreme for more than $2.1 billion. This is interesting not just because it’s a huge acquisition, but also because of the branding implications…
Read MoreHow a Basic Film Studio Branded Hat Became a Hyped-Up Style Grail
A branded hat from Elara Pictures, an independent studio founded and run by a group of filmmakers that includes the Safdie Brothers, has gotten a boost from big names like Timothée Chalamet, Pete Davidson and Emily Ratajkowski…
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