In today’s digital world, everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically change your SEO ranking overnight, these small adjustments will gradually improve your ranking…
Read MoreTowel Specialties Promotes Shawn Kanak to President
Towel Specialties, Baltimore, announced the promotion of Shawn Kanak to president. As both president of Towel Specialties and an integral member of the executive team, Kanak will oversee national sales efforts for all three divisions—Towel Specialties, Cobblestone Mills Blanket Company and Xpress Towels…
Read MoreShipping Delays Feared as California’s Two Largest Ports Face COVID Outbreaks
The Los Angeles Times reported that nearly 700 dockworkers at the ports of Los Angeles and Long Beach have contracted COVID-19, and hundreds more have had to take virus-related leave, creating the potential for a debilitating slowdown. As of Jan. 20, a total of 45 ships were waiting to unload—the largest bottleneck in six years…
Read MoreThe Journey to Simplicity – Expanding $0 Fees & Free Shipping to Bags and Drinkware
One of the primary concerns distributors have with suppliers is the overabundance of setup and decoration charges, along with artwork fees, complicated rush order requirements and varied shipping charges. Too often, distributors have to make a choice: “Do I pass along all these extra fees to my customer potentially upsetting them, or do I absorb the extra costs and just take the hit?”…
Read MoreHUNKS Hauling Junk to Multi-Millions With Nick Friedman
Nick Friedman started College H.U.N.K.S Hauling Junk and grew the business to a multi-million dollar national franchise. The junk removal and local moving company now has over 100 franchises and $150 million in annual sales. As an entrepreneur and best-selling author, Friedman provides insight from his journey to success with Host Greg Muzzillo on Million Dollar Monday…
Read MoreIs There a Perfect Management System for a Distributor?
Ask the Accountant… Question: What is the perfect system for a promotional products distributor? Answer: I wish I had the perfect answer for that. Unfortunately, there is not a perfect system for our complex and unique industry regardless of cost. Ad specialty distributors have had to figure out their own systems, mostly by trial and…
Read MoreThis Packaging Design Uses Fast Food Tricks to Make You Want Vegetables
Getting kids to eat their vegetables is an age-old challenge for adults. Heck, sometimes convincing ourselves to eat our greens can take work. That’s a problem one food producer is trying to tackle through branding and design. By tricking the customer’s brain into thinking a package of spinach is fast food, it might just be enough to accept or, dare we say, crave vegetables…
Read MoreALPI International Announces Grand Opening of New Headquarters
After 25 years at its facility in Oakland, Calif., ALPI International is moving its headquarters to nearby Richmond, Calif. Starting Jan. 25 all operations will be conducted out of the new Richmond address: 3435 Regatta Blvd., Richmond, Calif. 94804. “We are very excited to start 2021 on a high note in a new facility, while still…
Read MoreHow One City Is Using Branded Trash Bags to Limit Waste
The city of Columbia, Mo., has passed legislation that only trash bags with official city branding on them will be accepted by sanitation workers in an effort to minimize excess waste and improve safety conditions for workers. Columbia had previously issued bags with the city’s logo on them. But, starting Feb. 1, the logoed bags will be the only ones sanitation workers accept…
Read MoreShockingly, Elon Musk’s Branded Boring Company Flamethrowers Turned Out to Be a Terrible Idea
Elon Musk’s Boring Company flamethrowers, launched in 2018, were a masterwork of promotional marketing. And yet, to the surprise of absolutely no one, the flamethrowers have been a disaster for everyone but Musk. More than 1,000 people have had their flamethrowers confiscated, with many facing legal repercussions…
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