Does everyone have their Valentine’s gifts ready? We’re not focusing on Valentine’s Day in this roundup of our favorite promotional products of the week, but we still have some good stuff to share—our gift to you. Our lineup includes new promos from the Philadelphia Union, a gross old “Shrek 2” promo and more…
Read MoreWhy Athletic and Performance Apparel Is Selling (and Easy Ways to Increase Order Value)
Some suppliers have seen an increase in athletic apparel as distributors have pivoted to work-from-home kits and employee wellness-outside-of-the-office programs for their end-user customers. Here are some leading trends in athletic and performance apparel and tips for increasing order value in this category…
Read MoreSolving the Six Sides of the Client Loyalty Puzzle
Creating and delivering “work that matters” consistently is like solving a Rubik’s Cube. When it comes to solving marketing challenges for your clients, you must solve each side of the client’s cube to create work that matters. Here’s what that means…
Read MoreFirebrand Global Marketing’s Lisa Greyhill on a Prospect Zoom Call From Hell (and How She Got the Sale Anyway)
By now, we’ve all been there: a video call gone wrong. But Lisa Greyhill, president of Firebrand Global Marketing, has a story so chilling that it can only be described as the “Zoom call from hell.” Plus, Sean and Brendan talk branded merchandise’s big night at the Super Bowl and much more…
Read MoreWe Now Have More Details on Those Consumer Mask Certification Standards in Development
In November, we reported that ASTM International, an independent organization that develops and implements technical standards, has been working with manufacturers and health experts to develop a set of standards for consumer face masks. We now have a better idea what those will look like…
Read MoreSportsman Cap & Bag Adds Neck Gaiter From Gaiter King
Sportsman Cap & Bag, Lenexa, Kan., has added a USA-made, reusable face cover from Gaiter King. Currently available in six color combinations, the 100% polyester, UPF 50, antimicrobial neck gaiter is infused with copper and silver, and features same edges and IONx2 technology…
Read MoreSamuel Adams Commemorated Its Super Bowl Ad With Another Ad Announcing ‘2021 Beer Commercial Champions’ Merch Line
For all the people who only watch the Super Bowl for the commercials, Samuel Adams went all out commemorating its “your cousin from Boston” Wicked Hazy IPA Super Bowl ad with an entire merchandise line that includes a DVD of the original 30-second commercial and a lot more…
Read More8 Can’t-Miss Promo Product Markets for 2021
After the ups and downs of 2020, promo professionals are feeling unsure of which products will be trending in 2021 and where to find sales. Not only are some industries still thriving, but they’re on track to do more business than ever. Read on to learn which ones to target and the products that pair with them…
Read MoreHow to Approach Marketing Campaigns for the Healthcare Community This Year
Typically February is reserved for promoting heart health and preventing heart disease—the # 1 cause of death worldwide, according to the American Heart Association. However, promotions this month—and in the months to come—might need to be different. While heart health remains an important topic, hospitals, urgent care facilities and doctor offices across the country are…
Read MoreToddy Gear Welcomes Amanda Maynord as Key Account Manager
Toddy Gear, Chicago, announced the addition of Amanda Maynord as key account manager. In her role, Maynord is tasked with strategically building sales revenue with some of Toddy Gear’s most strategic distributors while prospecting and growing future sales with some of its new clients. “I am so excited to…
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