DeShaun Diggs shares his thoughts on the expanding need for diversity recruitment and diverse sustainability in this industry. As someone who is able to articulate the value of racial and generational diversity to fellow industry leaders, DeShaun continues to be an advocate for a more inclusive market…
Read MoreBAMKO’s 2020 (Non-PPE) Promotional Products Sales Increased by 11%, Overall Sales Up 88% to $202M: Analysis
We’ve watched BAMKO closely over the last year, as the distributor has been one of the promo industry’s biggest success stories during the pandemic. Now, the company’s full-year and Q4 results are in, giving us a complete picture of BAMKO’s sales and providing some valuable insights for the rest of the industry…
Read MoreJason Sudeikis Repped His Sister’s Business With Branded Hoodie at Golden Globes
Jason Sudeikis did some advertising for his sister’s New York dance and fitness studio by wearing a hoodie with its logo on it during his Golden Globes acceptance speech. When he was accused of “product placement,” he chalked it up to just being a proud brother…
Read MorePPAMidwest Launches ‘PhD’ Award Program
The board of directors of the Promotional Products Association Midwest (PPAMidwest) has announced the launch of the PPAMidwest PhD (Promo Honors Designee) Awards Program. This annual program will recognize three members who actively participate in the regional association’s regular slate of educational programs and events, as well as earning or renewing certifications from PPAI, and…
Read MoreBathroom Mirror Success
To many, it is just a bathroom mirror. However, for poker legend and 15-time World Series of Poker Bracelet winner Phil Hellmuth, the bathroom mirror was his key to success. I recently interviewed Phil for my video series, Million Dollar Monday (M$M) and he told me his bathroom mirror success story. When Phil was younger,…
Read MoreMichael Cohen Is Selling Personalized Prison Jumpsuits (and Other Merchandise) to Promote His Podcast
There’s turning lemons into lemonade, and then there’s turning a pretty serious prison sentence into a merchandising opportunity. That’s what Michael Cohen, former Trump attorney, now vocal critic, is doing after being sentenced to three years in prison for tax evasion and campaign violations…
Read MoreRap Legend Nas Helped Design the ‘Coming2America’ Merchandise Line
The marketing campaign for “Coming2America,” the upcoming sequel to the classic Eddie Murphy flick, is getting some additional star power by using Nas’s HSTRY brand. The collaborative effort between the film and the rapper’s brand includes 13 items, ranging from T-shirts and sweatshirts to sweatpants and hats…
Read MorePRINTING United Alliance and Idealliance Officially Merge
PRINTING United Alliance and Idealliance today announced that the two organizations have officially merged. Under the guidance and direction of the board of directors at each organization, which are comprised of representative printer and supplier members across the industry; and with the overwhelming support and approval from Idealliance members, PRINTING United Alliance and Idealliance can…
Read MoreFrom Problems to Prosperity With Marc Blumenthal
Marc Blumenthal is a serial entrepreneur who is committed to helping other entrepreneurs accelerate success through meaningful connections, investments and opportunities. Blumenthal discusses with host Greg Muzzillo how finding problems fuels the creation of business and wealth…
Read MoreTullamore Dew’s ‘O’Everyone’ Promotion Combines Personalized Print and Promo—and More If You Legally Change Your Last Name
Tullamore Dew, the Irish whiskey brand, is running a two-part St. Patrick’s Day promotion it’s calling “O’Everyone.” One part involves some fun branded merchandise. The other involves legally changing your last name in exchange for a shot at winning a trip to a pop-up Irish pub in the middle of the desert, obviously…
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