If you’ve gone skiing or snowboarding within the last decade or so, you’ve probably seen at least one person wearing a sports jersey. Specifically, NBA jerseys are strangely tied to modern ski fashion. Knowing this, the Utah Jazz partnered with nearby Snowbird Resort to create co-branded Jazz/Snowbird apparel…
Read MoreAlmost a year after the initial shutdowns in the U.S., popular tourist destination cities are using branded safety efforts to attract visitors and ensure that they feel comfortable, helping bring back much-needed tourism dollars to businesses like hotels and restaurants. One example is Houston Clean, which initially launched in August…
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When you help others achieve success, magic happens. “I’m a big believer of the law of reciprocity—you only get what you want to give,” explains Umberto P. Fedeli, president and CEO of The Fedeli Group, one of the largest privately held risk management and insurance firms in the state of Ohio…
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Ask the Accountant… Question: I have an older desktop version of QuickBooks Premier (too embarrassed to mention the version/year). So far, it seems to work fine. What are the disadvantages of staying on an older desktop QB version? I have a sense there’s something I don’t know but should. Answer: By using an old version…
Read MoreAmazon is set to expand its “FC Games” program that turns warehouse tasks into arcade-style video games. Designed to increase productivity while rewarding top performers with “swag bucks” redeemable for branded merchandise and other items, the program might actually be having a negative impact for some workers…
Read MoreIn January 2020, Ampersand Group’s Todd Mellon and his team officially launched The Power of One Group. The idea was simple: Create a robust directory of vendors in print, promo and office supplies, giving distributor members easy access to all three segments…
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6AM Sourcing, Upland, Calif., is a group of industry experts with more than 20 years of experience in sourcing, supply chain management, compliance, product development, design, logistics and export expertise. As the world looks ahead to a post-pandemic era, the company is building…
Read MoreWe’ve had a lot of time to watch Netflix over the last few, uh, well, year. (We are now the foremost experts in the British Monarchy.) But our most recent Netflix watch, intended as a nice way to spend a rainy Saturday afternoon, actually turned into a lesson in branding and promotion for small businesses…
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In August 2019, Grossman Marketing Group launched its SwagCycle program, which let companies repurpose their unwanted or unused branded items. In its first year, the program engaged with 21 different companies, kept 60,418 items out of landfills and yielded $168,922.18 in charitable donations…
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We knew those Pokemon cards that McDonalds used as Happy Meal toys would end up on eBay and other resale sites. What we didn’t expect was to see entire boxes containing hundreds of packs sold while still sealed in the original boxes in which they were shipped…
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