Clients can shop on their own on price (and, yes, that is one of our biggest challenges), but the opportunity for you to add value and earn your piece of the pie rests in providing creative and better solutions without busting their budget, while maintaining your target margins and sales budgets…
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The Etsy Economy is pumping out apparel and novelty items that play on the “vaccinated” theme, or maybe use a pharmaceutical company’s name in a joke (like Pfizer Pfam). Meanwhile, promotional products once issued by vaccine-makers are selling on resale sites like eBay…
Read MoreCompany Goal: A logistics company based in New York is looking for a fun way to promote camaraderie and team spirit in the workplace! They are a firm believer that just having one personal connection or experience with a co-worker is important to the wellness of their employees in the workplace, fostering an environment where…
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“Inventory” was once an ugly word to customers. But times have changed and inventory has made a comeback. Knowing the reasons why inventory is now in higher demand can help you guide clients toward smarter solutions and help you sell shops simpler, faster and more profitably…
Read MoreUsing phrases like “Olympic,” “Olympiad,” “Paralympic,” “Pan-American,” or just about anything related to the U.S. presence at the Olympics creates a risk of infringing on the Olympics’ intellectual property. There are some obvious ones, but some are less obvious. For example…
Read MoreDrinkware is one of the most diverse categories in promo, with a huge variety of products and applications. We asked a trio of promotional drinkware pros about additional trends to look out for, popular decoration techniques and much more. Here, they shared their expertise…
Read MoreMicrosoft will begin selling branded mini fridges that look like its Xbox Series X. This is all happening because the company won a Twitter contest that ranked branded Twitter accounts. Xbox’s general manager of marketing tweeted in April that if fans boosted Xbox over Skittles, they would start producing the mini fridges…
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Eric Granata, CAS, will join Brand Fuel as chief technology officer to assist with the company’s growth. Granata will be invested in expanding Brand Fuel’s online store programs, marketing and business development initiatives, and cybersecurity enhancements…
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Liz Anthony created wholesome, protein-packed snacks with simple ingredients during her college days to fuel her energy as an athlete. Her passion quickly turned into a business that became Liz Anthony Nutrition. Tune in to this week’s Million Dollar Monday as Liz shares her compelling story…
Read MoreNetflix.shop is now live, with its first limited release tying in with the anime series “Yasuke.” The shop will focus on curated collections more reminiscent of streetwear drops, using much-hyped designers to add some extra flair and credibility to the products…
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