Are you reaching your full potential or trapped in a bubble? Jennifer Kushell, founder of Explore Your Potential, discusses with host Greg Muzzillo the importance of exposure to resources, information and networks. Understanding what’s on the “menu of life” is a game changer…
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Igloo coolers just released a co-branded promotion with Whataburger, adding to an impressive list of companies that work with the Texan chain (and to Igloo’s existing list of merchandise licenses). It also just released a line of stainless steel drinkware products as it seemingly looks to go toe to toe with Yeti…
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AIM Smarter LLC (AIM), Philadelphia, will host the final installment of its nine-month diversity, equity and inclusion (DEI) event series on October 5, 2021, at 12 p.m. EDT. Free and open to all, this virtual event series was sponsored by Koozie Group. It consisted of five webinars and four discussion sessions covering topics including DEI…
Read MoreBoundless was acquired by a private equity partnership in June of this year. With the industry seeing more changes than ever in ownership, mergers and acquisitions, I thought this would be a good time to sit down with one of the investors and interim president of Boundless, Charley Dean. He shares his perspective on how he views the industry’s greatest opportunities and challenges…
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LogoMotions has announced the addition of Justin Warren as a partner with the company. Warren will join owner John King, who founded the Seattle-based promotional products distributorship 22 years ago; and operations manager Meredith Sprovier. LogoMotions is a long-time member of AIA Corporation, where King has earned the AIA Lifetime Achievement Award and membership in…
Read MoreThe online space is under constant change, and the promotional products marketplace continues to transition to new ways of doing business. In today’s multichannel world, marketing is not a linear process, and modern customers have instant access to information about products, brands and competitors. With that in mind, here are the trends that are shaping distributor business marketing…
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PopSockets, a global lifestyle accessories brand, announced the PopCase, a multi-functional protective phone case. Designed with a slidable grip for adjustable comfort and standing, the PopCase elevates the standard phone case to a multi-tool solution that is sleek, durable, and functional. PopCase is available now for iPhone 12 devices and for pre-order for iPhone 13…
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Strict lockdowns in China have already caused supply chain issues ranging from cargo backlogs at ports where workers tested positive to canceled orders at small factories facing cash-flow problems due to backed-up inventory. While these issues have so far indirectly impacted the promo industry, new and sudden shutdowns in the city of Xiamen are having a more immediate effect…
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McDonald’s is venturing even further into the branded merchandise world by releasing an apparel and accessories collection with retailer BoxLunch. The initial launch includes T-shirts, button-down shirts, hats, sweatshirts, backpacks and more, with all-over prints, retro artwork, sleeve printing and other design features…
Read MoreAfter being the first NBA team to add sponsor patches to their jerseys, the Philadelphia 76ers are now the second team to partner with a cryptocurrency and NFT company for their on-jersey sponsorships. The partnership also has an exclusive NFT component…
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