For its “In Home Advertising” campaign, PBR will pay folks to really go deep with logo placement. Beyond the immediate eye-catchers like rugs, table cloths and shower curtains, PBR is also giving customers things like label stickers for food in the fridge, toilet paper rolls, or billboards for inside fish tanks…
Read MoreSAAGNY Announces Two In-Person Fall Shows
The Specialty Advertising Association of Greater New York (SAAGNY) and its members have gathered three times for indoor shows in the past month. The last two were held Tuesday, Oct. 5 at the Melville Marriott; and Thursday, Oct. 7, at the Crowne Plaza Suffern-Mahwah. On Oct. 7 in Suffern, the day began with an interactive panel discussion featuring…
Read MoreFixed Mindset Versus Growth Mindset
Do you have a growth mindset or fixed mindset when it comes to approaching a problem? The co-founder and CEO of Lucid Drone Technologies saw an opportunity to use drones to create a safer and more efficient cleaning method. Andrew Ashur has been named to Forbes’ 2021 list of 30 Under 30 and discusses how failure is a springboard for growth…
Read MoreWalmart Opens Netflix Branded Merchandise Store Online
Even in the age of streaming service saturation, Netflix is pretty much synonymous with home viewing. But the company has been pushing its branded merchandise in new ways lately, first by introducing an online store with products created by world-class designers. Now, it’s launching a dedicated shop on Walmart’s website for Netflix merchandise…
Read MoreHow to Use Bandannas In Your Next Beverage Brand Promotion
Over the last 15 years, there has been an enormous boom in the number of breweries in the United States. From 2006 to 2019, the number of breweries went from 1,460 to 8,386. There’s no question: Americans love local breweries, distilleries and wineries. They also search out new ones when they’re on vacation. They love…
Read MoreNCAA Will Allow ‘March Madness’ Branding for 2022 Women’s Tournament
Starting in 2022, the NCAA women’s basketball tournament will get to use the “March Madness” branding that was previously reserved for the men’s tournament. The move comes after criticism over the two tournaments in 2021, which critics say heavily favored the men in terms of branding, advertising, training facilities and even the swag that players received…
Read MoreStorm Creek Continues to Expand Growing Team
Storm Creek announced that it has added two more employees to its growing sales and customer teams. Nathan Shadick is an inside sales/account manager who will actively work to expand Storm Creek’s corporate branding market share. Nicole Hagerty, order management/data specialist, has been serving customers in a variety of roles for more than 20 years…
Read MoreA&W’s Super-Expensive Apparel Drop Is Designed to Break Even and Build the Brand
At this point, it’s no longer front-page news that a fast food restaurant has created merchandise that goes beyond a T-shirt here or a tote bag there. The streetwear and capsule era of food marketing is here. What does stand out among stories like this is when these products fetch enormous prices, like, say, a $715 pair of bedazzled boots from A&W…
Read MoreHow Google My Business Can Help Your Search Marketing
Google My Business is a place that Google provides for businesses to create their own profile, and it’s one of the most underutilized online tools by distributors. Nowadays, it’s important to take advantage of as many tools available to increase your online footprint, and there are many advantages to having your own business profile on Google My Business…
Read MoreUniversal Unilink Announces Member Sample Box
Universal Unilink announced that it partnered with its suppliers to create sample boxes, which the company will send to all distributor members. Each sample box consisted of 20 products from 17 different suppliers. For many suppliers, this was an opportunity to showcase products with deep inventory or products geared toward the holiday season…
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