Redwood Classics Apparel, Toronto, and Preloved have teamed up to turn something old into a brand new collection, using unexpected materials that had a very finite shelf life. After Toronto hosted the Pan Am Games in 2015, the city found itself with hundreds of leftover street pole banners. This isn’t a new problem for…
Read MoreCompanies are faced with new challenges when it comes to hiring and retaining workers. Every industry needs to design and implement a thoughtful onboarding experience. It’s the difference between having a fully staffed company and one that is overworked and overburdened. Here are five ideas we are seeing regarding employee onboarding trends…
Read MoreAfter 77 delicious years, Baskin-Robbins is getting a bit of a branding face lift. That includes updating its employee uniforms and packaging to breathe new life into the brand famous for its 31 flavors. That’s just in the stores, though. Baskin-Robbins also plans to go far beyond just ice cream with merchandise like bikes and bucket hats, opening an online store for the first time…
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Throughout her time with IMAGEN Brands, Joyce Anglin has forged numerous friendships, made too many good memories to count and has always lent a helping hand whenever needed. To say that she enjoys her job and working for the company would be an understatement, especially given the major career milestone that she recently achieved…
Read MoreYou—your attitude, how you respond to outside forces and your work ethic—are the most critical factor in determining your success. Realizing that you are ultimately responsible for your prosperity—or demise—is the first step in creating a brand that matters to your clients…
Read MoreElon Musk commemorated the opening of the new Tesla “Gigafactory” outside of Austin, Texas, the only way he knows how: With a ton of pageantry and attention-grabbing branded products. In addition to an impressive lightshow, there was merchandise that included a $90 hoodie, a $75 gigafactory belt buckle and a $50 Tesla branding iron…
Read MoreNetflix has made sure its content extends far beyond the confines of your TV or computer screen, and its latest effort is a line of apparel and merchandise inspired by “Bridgerton,” the popular period drama created by Shonda Rhimes. The collection is available at Bloomingdales, where fans can shop and sip Earl Grey at a tea bar…
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Facilisgroup, Cap America, alphabroder and Next Level have banded together to help Ukraine through the sale of T-shirts and caps through this Thursday, April 14. The initiative for Ukraine began when Facilisgroup President Ashley McCune heard about the difficulties faced by one of her employees, who has family and friends near Kyiv…
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BamBams recently hired Maria Zezzo as marketing manager. Zezzo grew up in and around the industry, learning from her father, Dana Zezzo, and older sister, Megan Zezzo. She will be active in managing BamBams’ marketing efforts and brings with her experience interning with Proforma, as a sales associate with ASB, and most recently working for FAST Platform as an account manager…
Read MoreDid your gym teacher ever make you play pickleball? Maybe you played it as an intramural sport when you moved to a new city. Or maybe this is the first time you’ve heard about the game that’s growing in popularity nationwide. If you’re in that latter camp, don’t worry. You’re not alone. It’s not quite on par with the NFL. (Yet.) But we’re here to tell you about the promotional possibilities…
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