Facilisgroup Opens New E-Commerce Solution Commercio to Wider Audience

Facilisgroup has introduced Commercio, a new online store solution for promo distributors. Commercio has two store options. Pop-Up Stores let distributors quickly create a storefront for temporary needs, like order collections, redemption sites or fundraising. Distributors needing a full-service e-commerce site can start a Company Store…

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Denny’s Targets TikTok Crowd With New ‘Diner Drip’ Merch Collection

Restaurants now need to stay on the cutting edge of promotional marketing with capsule drops, celebrity endorsements and influencer collaborations. That’s why Denny’s partnered with TikTok stars earlier this year for new menu items, and now just introduced the next step of that plan with the “Diner Drip” merchandise collection…

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Can I Still Buy QuickBooks Premier as a One-Time Purchase? (And Why You Should Be Careful With One-Time Purchases)

January 31, 2022 was the last day that Intuit permitted one-time purchase of QuickBooks Desktop products. All future sales of QB Premier will be by subscription only. But be careful if you find something you think is a one-time purchase. I had a client who bought what he thought was one-time purchase of…

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Tips for Selling Ballpoint Pens, a Perfect Promo for Your Clients

As we celebrate National Ballpoint Pen Day on June 10, it’s a good time to reflect on one of the promotional industry’s best sellers. Here’s why I recommend ballpoint pens for cost-effective, memorable branding and why you should suggest them for your corporate clients…

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Proforma Announces New Vice President of Marketing

Proforma, Cleveland, recently announced the promotion of Patrick Magyar as its new vice president of marketing. Formerly Proforma’s creative director, Magyar is a thought leader with more than a decade of experience managing the company’s strategic marketing and branding initiatives…

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Behold the Dietz & Watson Hoagie Holder, the Ultimate Summer Promo

Here in Philadelphia, we’re serious about our sandwiches (or, as we call them, “hoagies”). We also love going “down the shore.” Sometimes we even take a hoagie with us! But, no one wants their sandwich to get sandy. Thankfully, the heroes at Dietz and Watson just added a pretty smart item to their online store: the Hoagie Holder…

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Matters of Convenience: Is Your Company Policy for the Client’s Benefit, or Yours?

How often do we say our decisions or policies are made for the benefit of the customer when the reality is they are self-serving? In business, one of the keys to fostering long-lasting relationships is transparency. People may not like specific policies or decisions, but they will accept them when they are carried out openly and honestly…

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