The Arizona Coyotes just appointed fashion designer Rhuigi Villaseñor as its creative strategist. What this means is a greater focus on branding and quality merchandise. That idea has been used at other businesses like fast food lately, and this move shows that it’s the future of promo branding.
Read MoreStellar Brands for Spectacular Gifting
Can’t wait to spread a little joy this gifting season — and beyond? While all eyes right now are on year-end giving, opportunities to build connections with employees and customers happen throughout the year, from recognizing employee milestones to expressing customer/partner appreciation to nurturing prospective client relationships. (1) For anyone wanting to make a big…
Read MoreFrom Decoration to Delivery, We’ve Got You Covered
DFC provides fulfillment for any promotional product program with quick-turn solutions using the latest in heat printing technology. Promotional Fulfillment is ideal for any brand looking for unique solutions for on-demand printing, specializing in corporate programming. With transfer manufacturing in-house we can execute fast turn times without being held up by supply chains.
Read MoreWarm Up Your Sales With Outerwear and Jackets
Seasonal changes represent a big opportunity for distributors when it comes to branded merchandise. As the summer months wrap up and we say goodbye to warm weather, businesses and organizations are preparing their cool-weather campaigns. That means instead of umbrellas and coolers, they’re looking for scarves and fuzzy blankets. When it comes to branded apparel,…
Read MoreSafety Made Acquires Assets of Ready 4 Kits
Safety Made, Keene, NH, announced that this week it has acquired the assets of Ready 4 Kits. The two companies share some history, with Safety Made president Paul Dubois getting his start at Ready 4 Kits until leaving in 2017 to start Safety Made. With this acquisition, Ready 4 Kits will become a brand within…
Read MoreCNN Employees Were Upset by Poorly-Timed Promotional Gifts
CNN staffers are upset after their larger parent company Warner Bros. Discovery announced layoffs and budget cuts, but that everyone still employed would receive a branded vest! Some employees received bizarre plaques after being let go by the company.
Read MoreFinding The Spotlight: Six Ways to Ensure Your Marketing Stands Out
In the old days – and by old days, I mean 10 years ago – there was a stage and an audience when marketing a product or service. It was simple: Brands took the stage, shared their message with the audience, and that audience would decide what, if any, action to take. Fast-forward to today,…
Read MorePlanning for Holiday and Seasonal Promotions Year-Round
Labor Day weekend marks the unofficial end of summer and the unofficial start of the holiday season. That means it’s time to really think about holiday-themed gifts. We don’t like being those people who put up a Christmas tree seconds after the last trick-or-treaters leave, but from a business perspective, it’s best to begin sooner…
Read MoreUniversity of Florida Celebrates Tom Petty Day with Apparel Collection Benefitting Charity
The University of Florida is celebrating another Gainesville icon—Tom Petty—through a collaborative merchandise capsule benefitting two nonprofits. The Tom Petty x Florida collection just debuted on the Tom Petty store, as well as at the University of Florida bookstore and online. There will also be a pop-up store on site when the Gators face off…
Read MoreCooling Roof Paint and Fruit Juice Ink: Creative Ways to Tell Brand Stories
A good signage campaign tells a brand’s story. Some companies are taking that message to heart down to the literal ink it prints with. Coors Light and Dole just debuted environmentally-conscious signage campaigns with equally green inks.
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