The Problem With International Women’s Day Promotions

Brands went all in on marketing for International Women’s Day, which in theory, seems like a great thing. All these small and large corporations are coming together to express their support of women’s issues, women’s rights and, of course, women in general, but it’s a little more complicated than that. Here’s a few of the…

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6 Ways to Increase Responses

My last blog, “5 Reasons to Stop Using Voicemail,” triggered several conversations with people who had different viewpoints. Some conversations, including one left as a post on the blog, asked for ways to increase responses. Today’s post gives you alternatives to increase responses that are much more worthwhile than leaving voicemails especially when prospecting. Do…

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The Muzzillo Dictionary of Sales Terminology: The Definition of ‘I Will Call You’

In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “no” really is “not yet.” Similarly, when a prospect tells you, “I will call you,” what they are really saying is, “I will never call…

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