Your online brand needs to effectively communicate what you do, who you help and the value of doing business with you. If your website and social media profiles are not up to the task, you may be missing out on new ideal clients, repeat sales and other important opportunities. Here are five reasons you might want to consider a rebrand…
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The Law of Reciprocity With Umberto P. Fedeli
When you help others achieve success, magic happens. “I’m a big believer of the law of reciprocity—you only get what you want to give,” explains Umberto P. Fedeli, president and CEO of The Fedeli Group, one of the largest privately held risk management and insurance firms in the state of Ohio…
Read MoreWhy Purchase a New Version of QuickBooks?
Ask the Accountant… Question: I have an older desktop version of QuickBooks Premier (too embarrassed to mention the version/year). So far, it seems to work fine. What are the disadvantages of staying on an older desktop QB version? I have a sense there’s something I don’t know but should. Answer: By using an old version…
Read MoreGoldstar’s Kenny Ved on Diversity, Equity and Inclusion in the Workplace
Goldstar’s Kenny Ved is a longtime advocate of cooperative diversity growth in our industry. His unique perspective as an Asian-Indian person and his leadership position at Goldstar have given him the great responsibility of thoughtfully approaching diversity to educate, inform and grow the market’s success…
Read MoreFind More Problems
The key to success in sales is these simple three steps: Ask great questions Find a problem or problems Propose solutions Think about it. When someone in sales is calling on you, do you want them to lead with telling you all about how great their company is? Or were you interested in talking with…
Read More10 Marketing Misconceptions That Keep You From Growing Your Promo Business
It’s a provable fact that companies that invest in developing their brand’s online presence in a structured, consistent way, experience sustained growth. However, smaller distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing…
Read MoreDon’t Fall Into the Hard Seltzer Trap: How Chasing Trends Can Hurt Your Business
Reliance on a trend may yield some results in the short term, but the long-term damage of blending in with the crowd will be difficult to repair. In any creative industry, when organizations rapidly move in the same direction as their competition, it tells me that a new approach is a far better, perhaps only, approach…
Read MoreAll-In With Poker Legend Phil Hellmuth
Phil Hellmuth, 15-time World Series of Poker champion, has won more than $23 million in live tournament winnings and helped raise over $60 million for charity. The poker legend shares with host Greg Muzzillo how positive thinking influences our reality and empowers us to achieve extraordinary success…
Read MoreReconcile Before the End of the Period
Ask the Accountant… Question: I produce my month-end statements and then do my reconciliations whenever the statements are ready. Is that the right order? Answer: Reconciliations are an important step in keeping your data up to date. Reconciliations are a safeguard that your numbers are correct, or at least entered in your system. A reconciliation…
Read MoreGemline’s DeShaun Diggs on Diversity Recruitment in Promo
DeShaun Diggs shares his thoughts on the expanding need for diversity recruitment and diverse sustainability in this industry. As someone who is able to articulate the value of racial and generational diversity to fellow industry leaders, DeShaun continues to be an advocate for a more inclusive market…
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