I think of this story about success often. There were two boys who grew up together. They were the best of friends. They mostly enjoyed going fishing together just about every day at a nearby lake. One of the boys went on to college, went to work for a large corporation, worked hard for decades,…
Read MoreCollection: Newsletter Blogs
Sales vs. Marketing: How Do You Get Clients?
With all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business…
Read MoreWill QuickBooks Premier 2019 Really Stop Working?
Ask the Accountant… Question: I have QB Premier 2019. I have been told by a QB rep that it will stop working at the end of May. Is that true? Answer: If you have purchased your QB Premier 2019 with a one-time purchase versus a subscription, it will be updated at no additional charge through…
Read MoreCan I Still Buy QuickBooks Premier as a One-Time Purchase? (And Why You Should Be Careful With One-Time Purchases)
January 31, 2022 was the last day that Intuit permitted one-time purchase of QuickBooks Desktop products. All future sales of QB Premier will be by subscription only. But be careful if you find something you think is a one-time purchase. I had a client who bought what he thought was one-time purchase of…
Read MoreTips for Selling Ballpoint Pens, a Perfect Promo for Your Clients
As we celebrate National Ballpoint Pen Day on June 10, it’s a good time to reflect on one of the promotional industry’s best sellers. Here’s why I recommend ballpoint pens for cost-effective, memorable branding and why you should suggest them for your corporate clients…
Read MoreMatters of Convenience: Is Your Company Policy for the Client’s Benefit, or Yours?
How often do we say our decisions or policies are made for the benefit of the customer when the reality is they are self-serving? In business, one of the keys to fostering long-lasting relationships is transparency. People may not like specific policies or decisions, but they will accept them when they are carried out openly and honestly…
Read MoreWho’s Planting Your Garden?
What gets planted grows. So who’s planting your garden? Are you letting others plant seeds of doubt, worry and failure? Because those seeds can grow into ever increasing weeds of doubt, worry and failure in your garden of life. Perhaps it’s time for you to do some weeding in your life and garden. Perhaps it’s time to get rid of those weeds…
Read MoreWhen Should I Upgrade to QuickBooks Premier 2022?
Question: I have QuickBooks Premier 2019. I keep getting pop-ups telling me to upgrade to Premier 2022. I know I need to upgrade to 2022, and that it’s a subscription. Should I just go ahead and do it? Answer: Your QB Premier 2019 will be upgraded at no additional charge through May 2022. The subscription that you will be purchasing is an annual one…
Read MoreWhat’s the Right Blogging Platform for My Promo Business?
You’ve decided to step up your marketing and start a blog to publish content. Before you start, since this is a long-term strategy, it is wise to make an informed decision about where to house your content to get the most benefit from this effort. First off, you want to think about your long-term business goals…
Read MoreHow to Set Up a Company Store for Your Client
Online stores have become so commonplace, you do not need to be a tech whiz to get started. But you do need to understand your client’s goals and how a store can meet them. Just like the store itself, the most critical work happens on the back end—the parts the customer does not see but which are essential to success…
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