Category: Womens Wear

How Women’s Apparel, Unisex and the Corporate Market Has Changed (and How to Sell It Now)

David Bebon

Many years ago, when my company entered the promotional products marketplace, we were told that every style of apparel we introduced must have a women’s companion piece. This women’s apparel companion style should be manufactured with the exact same fabric as the men’s styling—but be distinctly “women’s” in make and silhouette. The theory and logic…

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Are Planned Parenthood Pins the Next Major Fashion Accessory?

Hannah Abrams

In an effort to protect Planned Parenthood against proposed defunding, companies are stepping in to create promotional products with proceeds benefiting the nonprofit. Power and Light created a tote bag that went viral, and these Nasty Women T-shirts helped raise more than $100,000 for Planned Parenthood. Now, it seems the fashion world wants in on…

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The Wrap: Under Armour and Adidas settle an infringement Lawsuit, Beyonce is accused of using a sweatshop for her activewear brand

Ashley Chiaradio

Here’s what’s happening this week in the apparel world … * Athletic wear companies Under Armour and Adidas have kissed and made up. Both retailers have reached a settlement in a patent infringement lawsuit regarding mobile fitness product patents, according to The Baltimore Sun. “Adidas AG, Under Armour Inc. and MapMyFitness Inc. have resolved their pending patent…

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Sex and the City Meets Promotional Apparel? Absofreakinglutely!

Elise Hacking Carr

June 6 marked the 15th anniversary of the premier of Sex and the City—or when television viewers across the country got “carried away.” Celebrate with these promotional-inspired SATC looks.

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The Baby Boom: 3 Must-have Maternity Pieces

Elise Hacking Carr

The rumors about Beyoncé’s second pregnancy may be false, but that shouldn’t stop you from outfitting other moms-to-be in promotional maternity apparel.

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