This week marked my five year anniversary with Promo Marketing. In an industry with so many 20-year vets, five years may seems a pittance, but for me it’s a milestone.
Read MoreFive Years
Category: Uncategorized
Are You in the Top 2% Who Are Creating a Compelling Reason for Buyers to Meet With You?
What’s the biggest challenge facing salespeople these days? We hear it all the time—setting up an initial meeting with a prospective client is getting tougher and tougher.
Read MoreThinking Outside the Big Box
Consolidation and convenience have advanced so much in the consumer world, I can solve almost any material problem I have in a single store. I see a similar trend beginning to swell within our industry.
Read MoreDo Women in Promotional Products Sales Have a Selling Advantage?
Last week I had the pleasure of presenting at PROMOTIONS EAST in Atlantic City. One of the sessions I facilitated was “The Women’s Selling Advantage.” I believe women have several distinct advantages that put them in an enviable position in the promotional products industry.
Read MoreChange? or Transformation?
Sometimes life is like a surreal dream. No one can miss the fact that change is the new normal and the rules are being rewritten. Is this just change? Or is it something more?
Read MoreProduct Videos and PROMOTIONS EAST
A couple product videos to hold you over until I return from PROMOTIONS EAST.
Read MoreDon’t Lose Site of Classic Business Building Strategies!
Someone brought an article to my attention that I wrote a couple years ago. For years I presented this content in seminars at industry events around the country, but now it’s online for you to enjoy.
Read MoreAre You Bending Over Backward to Earn Your Client’s Trust and Business?
For our recent “Turning the table: Clients tell us how you can win their business” webinar, I asked our powerful panelists what it takes to earn their trust. The new standard? “You need to bend over backwards.”
Read MoreThe Real Differentiator
Are you concerned about all the competition for your business these days (and who isn’t)? Are you worried your clients may “jump ship” if they find a competitor with a lower price? Here’s how you can stand out and get more sales without cutting your price.
Read MoreBad Hair and Personal Branding
Some people have remarkable branding ability. During a historic week when President Obama was dealing with serious international issues and the subsequent capture and killing of our nation’s number-one enemy, Donald Trump was cashing in on all the free press he could muster.
Read More