Now that the election is (thankfully) over, the question could be asked, how much business did you lose (or gain) during this political season based on your viewpoint?
Read MoreDid the Election Mean Business Loss or Gain for You?
Category: Uncategorized
The Shopping Benefits Of An AmEx Card
I have one very important tip for anyone buying electronics (or anything, but especially electronics) this year and it is not a typical “geek” tip. But it will save some of you hundreds of dollars.
Read MoreWhat’s the #1 Problem with Promotional Products Sales?
Selling promotional products can be a great way to make a very good income and provide a valuable service to help our economy grow. The problem is … If everyone is selling the same or similar products, how can you stand out, make more money and not be viewed as just another commodity vendor?
Read MoreFood for Thought: Creating sales opportunities out of objections
What does it REALLY mean if a potential customer turns down your offer? Is it a cue for persistent follow-up calls or time to move on?
Read MoreEmployee Appreciation: Answering the “Why”
Let’s look at it from the employee’s point of view. They come into work everyday in snow, rain, sunshine or even hurricanes. They work diligently on making customers happy and carrying out tasks that keep everything moving. In the beginning of their career they were excited to work for you, and connected to the work you were doing as a company. As time went on, your employees forgot the real mission and got lost in the details of day-to-day tasks and meetings. They have stopped communicating the “why” of your brand and are now more focused on their job title.
Read MoreQuick and Easy 2012 Election Information
Where to find fact checks, quick rundowns of candidate stances on business issues, and background info on those running for House and Senate seats.
Read MoreZombies Need Promotional Goods Too
A review of some of the best (and scariest) products for Halloween.
Read MoreTreat or Trick: Are These 11 New Tech Items All They’re Wrapped Up To Be?
So much has happened in the last two weeks in technology, it makes sense to do a quick recap of some of the new devices and software. Here are my positions on 11 technology items that you might (or should) be considering.
Read MorePrescription Without Diagnosis is Malpractice
How often do you sell something just to make the sale? How often do you approach a supplier at a show and ask “Whatʼs new?” Do you ever show your clients something because you get a special bonus or extra profit for selling it?
If so, you are lucky that no one ever gets sued for malpractice in our business. If so, you are a part of the problem that causes our industry to be perceived as the “t” and “t” words (or worse).
Read MoreTonight’s Debate: What Talking Points Affect Your Business?
Though the focus is on foreign policy, the debate could cover trade issues that have a direct and critical effect on the promotional industry
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