This week we’re going to do an exercise that will define your Three-Word Promo Identity. It’s going to be fun, unless we end up with three silly words, like Wonky Water Wedgie. But I don’t see that happening…
Read MoreThree Little Words
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A “Rant” in Sheep’s Clothing: Deep Thoughts from Multi-Line Rep Nowell Wisch
I continue my …Really?? rant series, this time it’s from the perspective of a multi-line rep.
Read More7 Reasons You Should Switch to Google Chrome Today
When I was a child, I spoke as a child, when I became a man, I put away childish browsers.
— 1 Browserinthians 13:11
When You Wisch Upon a Star
Nowell Wisch is a veteran multi-line rep in California and other points west. He’s been with TradeNet for over 20 years and has quite a few other great lines, such as Caro-line—the bandana people. He also volunteers as a photographer for SAAC, superbly so. I love that guy because Nowell is Bold, Different and Memorable. Extremely Memorable.
Read MorePromotional Giveaways for “Man of Steel” Absolutely Bonkers
From charging pillows to a Fortress-of-Solitude USB drive, the new Superman movie is being hyped with some of the most elaborate and fascinating promotional items I’ve ever seen. Click through to see some of the stunning, and occasionally ridiculous, examples.
Read MoreMarket Mastery: Turning Your Market Expertise Into a Sales Advantage
Some marketing companies are turning their demographic expertise into a sales advantage: Can you follow suit?
Read MoreConcerning An Introspective Paradigm Shift Of The Warm & Fuzzy Variety
Is there more to it than offering up a coffee mug with a three-color logo or successfully solving a complex marketing challenge? What if the answer to this question could change the way you think about what you do for a living?
Read MoreHow Technology Helped Me Lose 20 Pounds
I’ve lost 20 pounds since December (thanks for noticing) and technology played a major part in my weight loss, along with good old-fashion self-motivation/discipline. Here’s how.
Read MoreListening 101
A good listener is a valuable friend, and a valuable friend is a trusted business partner.
Read MoreSales Channel Conflict: How a Furniture Wholesaler Resolved the Issue of Selling Direct
An importer in an industry similar to ours comes to a decision on this risky, make-or-break-your-business issue.
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