From the best in comic-con giveaways to making fun of the government, here are the 10 most popular blog posts I wrote in 2013.
Read MoreMy 10 Most Popular Blogs for 2013
Category: Uncategorized
How to Do a Client Marketing Review
The first of the year is a great time to reconnect with all of your best clients. Right after the holidays is the perfect time to set yourself apart from the competition by providing your customers with a value-added extra. That little extra can be in the form of a Marketing Review.
Read MoreFeedback First? Yes, Please.
Great educational sessions are such a good use of time but bad ones are a huge waste of time. We’ve all been in educational sessions only to realize five minutes into the session the content was misrepresented, or the speaker is horrible.
Read More15 Powerful Questions to Sell Smarter and Sell More in 2014
The end of the year is a great time to evaluate your business and see what’s working well and what you need to let go of. I’m sure that you have all heard the expression, “Work on your business, not just in your business,” but how many of you take the time to do that on a regular basis?
Read MorePromotional Products: The Importance of Transparency and the Supply Chain
I had a chance to spend time with Stephanie Leader, president and CEO of Columbus, Ohio-based distributor LeaderPromos, and we spoke about the importance of transparency and the supply chain as it relates to promotional products.
Read MoreThe $75.00 Travel Mug … and a New Competitor?
I love good coffee. I’m the one who wants to hit all the coffee plantations when we are in Kona, Hawaii, even though we have been to these places multiple times before. I even have to watch our airline weight limits because of how much I buy. Hey … it’s Kona Coffee fresh from Kona and I’ve got to have it!
Read MoreIs Experience the Enemy of Innovation?
One of my former marketing professors at a large, local university recently asked me to help judge upper-level marketing presentations with other area marketing professionals. The small, group presentations were based on either a product introduction or a new marketing plan for a small business facing an issue.
Read MoreThis Industry is the Pits!
And I mean that in the most loving way possible. Can you describe what you do without using the word “products?” Can you write a pre-approach letter to get an appointment without ever referring to a specific or a general laundry list of products? Instead of being the advertising equivalent of a Chinese restaurant menu with a long list of “stuff” you can sell, how about you start talking about what solutions you can offer? Here are six of them:
Read MoreTrade Shows Are Forever: A Be Bold, Be Different, Be Memorable Thriller
The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy … or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?
Read MoreGadgets for Good Geeks
It’s that time of year again, you’ve got to buy a gadget for your favorite geek or risk not getting support for another year. This year, we’ve got lots of great gifts for geeks to consider. There are far more than I could cover so I’m only sharing what I’m either using or wishing I was using and why. Please help everyone by carrying on the conversation in the comments and adding the gadget you crave or favor the most.
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