LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to obtain new business. Here are five approaches for you to use LinkedIn effectively.
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To Be Great, Iterate
IT is never done. There is no end to any IT project. There is only a “release” milestone. When something is released, the iteration begins.
Read MoreAds on NBA Jerseys: An Inevitability?
The NBA may be stating that they’re no closer to on-uniform ads than they were in 2011, but that doesn’t mean they won’t show up eventually.
Read MoreWhat Makes a Champion?
As a consultant, I am often asked, “what are the characteristics of successful people in the industry?” One interesting note—it has nothing to do with gender, age or tenure in the industry. Instead, it has everything to do with the character and integrity of an individual. I have noticed through discussion and observation several factors that I believe truly make a champion. And by the way, becoming a million dollar salesperson isn’t the Holy Grail barometer of success. Success can be measured and identified on many, many levels.
Read MoreFrequently Asked Questions about Compliance
For a word that means so many different things to different people, it makes sense to ensure that we’re all on the same page when it comes to our understanding of compliance. Particularly so when it comes to the manufacture and supply of promotional products, where the meaning and application of the term differs from company to company. And with the industry focus shifting more and more toward compliance, I thought that for this week’s column a review of some of the most frequently asked questions that we get about compliance might be helpful.
Read MoreHow Do You Choose The Best Supplier?
With thousands of suppliers in the promotional products industry and new ones entering every day, how can you make the best choice?
Read MoreHow to Overcome Cultural Misconceptions Through Branding
From The Washington Post, a Sikh man writes about building cultural trust and understanding through branding.
Read MorePromotional Products as an Engagement Strategy: Part 1 of 3
Promotional products are a communications tool that can engage all five senses. They are a creative way of not only informing, but for interacting with an audience by providing a sensory experience. Promotional products can be any tangible item usually imprinted with an organization’s message, branding or promise.
Read More4 Ideas for Women’s History Month
This March will be one of the coldest and snowiest in recent memory. Here’s how to warm up your women’s history events.
Read MoreThe Art of Saying Please and Thank You
When I was little, my parents instilled in me the habit of saying “please” and “thank you” in a number of situations. It was polite, and if I didn’t include the word, I got “the look” and a whispered reminder to say the word(s) I’d omitted. As I got older, the habit actually started to mean something.
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