The Battle for a Safer Bangladesh Goes On

In the year since the devastating factory collapse in Bangladesh killed more than 1,100 workers, efforts have been continuing to improve safety in the country’s garment industry. Although progress has undoubtedly been made, two recent reports highlight how divisions within and among some major brands may be hampering efforts to prevent another catastrophic collapse or fire.

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The Platinum Rule

Selling and, indeed, all of this business of marketing is about relationships. Until someone likes and trusts you enough, you will not be able to create a true relationship. Turning strangers into friends, friends into customers and customers into raving fans is the new definition of marketing, Seth Godin said in his book, “Permission Marketing.”

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You Can’t Lose Something You Never Had

You can’t lose something you never had. Businesses spend $200 billion per year on what you are selling. You live within an hour drive of $250 million to $2 billion in business. That is a lot of money to be had, and there is no reason why you can’t have more of it. So what’s stopping you from going out and getting it?

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[Video] 3 Easy Tips for Getting More Referrals

Referrals are one of the easiest and best ways to increase your promotional products sales, but you may not know what to say or how to begin. If you want more referrals you need to be doing MORE than just having a signature line that says: “We appreciate your referrals.”

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Set Goals, Review and Measure Often to Stay on Course

If I were to ask you, “Where do you want to be at the end of next year, in three years or five?” what would you say? Selling $1 million, maybe $2 million? Increasing your profits by 15 percent? Having 10 new clients? Spending more time with your family? Going on that long wanted European vacation? Well, whatever your goal, you must envision it, have a plan, work the plan, and measure the plan in order to stay on course if you ever want to see your goals to fruition.

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