When I worked in the corporate world, I worked for a Fortune Global 500 company. When it came to sourcing brand merchandise, protecting the corporate image by mitigating damage from an unsafe promotional product was the only way to do business. At the time, at least in my mind, safety was pretty much a black or white issue. It was either safe, or it wasn’t. Since then, I’ve come to understand that product safety is more like a thermometer.
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Pondering Life’s Milestones
My family celebrated a milestone occasion when my son graduated from high school. I am sure many of you can relate to these significant education accomplishments, either as a proud parent, grandparent, aunt or uncle.
Read MorePresentation Keys are Essential to Your Ultimate Success
As a speaker, it is imperative to follow a certain set of standards to stay on top of my game. These same standards helped me when I was making client presentations. Learn these guidelines and continue to hone them, and you will see amazing success.
Read More7 Ways to Start a Relationship with a New Customer
In order to develop relationships with new prospects and turn those strangers into friends, you need to work at it and be real. This requires taking the necessary steps to help you gain their trust and turn those friends into customers. Here are seven tips that can help you with that.
Read More5 Secrets for Using Promos at Events
I recently attended Magento Imagine and Informatica World, both in Las Vegas, and got to see how non-industry people are using promotional products at events. Watching the booth staff and interactions from attendees was very telling on what should and should not be done.
Read MoreCreate Your Own Storm
When someone says, “Let’s brainstorm,” it brings to mind a few different feelings. The creative part of me loves to brainstorm new ideas or ways to look at things. The “let’s get to it” part of me sometimes sighs at the concept, knowing that it could take us off on tangents and eat valuable time. Overall, brainstorming is a positive concept—it harbors innovation and improvement, creativity and teamwork.
Read MoreInterview with Jason Black, CEO of Top Distributor Boundless Network
Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful.
Read MoreBuckyballs and YoYo’s—A Cautionary Tale
What does this week’s settlement between the Consumer Product Safety Commission and the founder of Buckyballs mean for your business? What does it mean for the industry overall? And most importantly, what does it have to do with YoYos?
Read More$2 a Slice
You would think that $2 a slice is referring to buying pizza by the slice, but in this case, I’m referring to slicing a piece of paper—one piece of paper.
Read MoreHow Many Channels Are YOU Using?
5 things end-buyers on social media are looking for and how to use them to get the sale.
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