Having just returned from some early-season trade shows, I am in awe of the commitment my industry colleagues have to help us build our business. I wrote about this some time ago in a commentary entitled, “A Salute to Our Industry Heroes.”
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Without any documented education is meteorology whatsoever, legendary groundhog, Punxsutawney Phil, predicted that we’ll be experiencing six more weeks of winter. I know a lot of people value this rodent’s prediction, and if you’re one of those people, I’m sorry for what you’re about to read.
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If you’re struggling to increase your sales, perhaps you need to better identify your ideal client. Decide who your ideal client is and focus the majority of your marketing efforts on that potential client population. Ask yourself these questions to better identify an ideal client for you.
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The celebrations of another New Year are now a month old. Where are you at in creating the new you, the new success, the new resolutions about which you were so excited only a few weeks ago?
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There’s only one sales day left in this month and just 43 left in the first quarter of 2015. Your success this year is going to be determined by you and by what you do now. Right now.
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Adding humor to your video ads can be a profitable move. Bottom line: People buy from companies they like. Don’t get me wrong, what your company sells is extremely important, but if you lack personality, people could fail to remember you.
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One of the most frequent points of discussion with distributors this past week during the course of the PPAI Expo was the perceived threat of Internet direct business.
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You don’t realize the impact of some things until you have a few days to reflect on what happened. I’ve been to many PPAI Expo weeks, but this one was like no other. In this commentary, I share a few of my video reports that offer some insight on what went on in Vegas.
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What do you find most important when searching for supplier partners? Are you a bargain shopper? Do you look for the best product quality? Where do you start?
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If you’re like me, it’s been a whirlwind of activity over the course of the last few weeks. Getting ready to close the books and enjoy the holidays, then the New Year comes so quickly!
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