I Cut Out the Middleman and I Liked It

I did it. I went direct. I cut out the distributor. I cut out the supplier. I bought directly from China. It wasn’t bad. In fact, it was quite good. Delivery was three weeks. Product quality was excellent. Service was outstanding. English wasn’t a problem. I’ve already ordered a second time. I bought glasses directly…

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The 12 Weirdest Trump Inauguration Day Promotions

It’s hard to believe that Donald Trump’s Inauguration Day is almost here. And while many people are focusing on the actual politics, I always have a different angle. Working in this industry, I know one thing is true—it’s all about the promotions. During the election, I took a look at some of the weirdest political…

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Stop Underestimating Promotional Products E-Commerce

“Department Stores Are Paying the Price for Underestimating Amazon” Department stores have been dabbling in e-commerce for a long time, but failed to recognize the big shift in consumer shopping preferences. Now, they are paying the price by closing stores en masse and shifting more investments into e-commerce. Amazon has such a large lead online…

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3 Critical Components of Your Web Strategy

Customer shopping expectations are racing ahead at light speed. We are at the point where buying online is often simpler and preferred over talking with a person. When that happens, new value is created and a new buying preferences are formed. To build your business, you must leverage your relationships while participating in the burgeoning…

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Inventory Versus Non-inventory Parts

Question: In QuickBooks, do I set up my items as “non-inventory part” or “inventory part?” Answer: Most always, ad specialty transactions are of the “non-inventory part” variety. The items ordered are customized to our clients’ specifications—drop shipped directly to them, and we, the distributor, do not take physical possession. And in QuickBooks, these transactions are…

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