Why Is Internet Marketing Important for Distributors?

In the promotional products business in particular, the online component of marketing is hugely important for growing your client base and sales. There are three reasons why internet marketing is critical to the success of your promo business. Let’s look at those reasons and how you can use them to your advantage…

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The Power of Persistency With MobilityWorks Founder Bill Koeblitz

To have a dream is one thing, but to pursue that dream with passion and conviction is the difference between settling and success. Bill Koeblitz, founder of MobilityWorks, discusses his aspirations of getting into Formula 1 Grand Prix racing and, ultimately, how he started a business that has become the largest national provider of wheelchair accessible vehicles…

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5 Reasons to Rebrand Your Distributor Business

Your online brand needs to effectively communicate what you do, who you help and the value of doing business with you. If your website and social media profiles are not up to the task, you may be missing out on new ideal clients, repeat sales and other important opportunities. Here are five reasons you might want to consider a rebrand…

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Why Purchase a New Version of QuickBooks?

Ask the Accountant… Question: I have an older desktop version of QuickBooks Premier (too embarrassed to mention the version/year). So far, it seems to work fine. What are the disadvantages of staying on an older desktop QB version? I have a sense there’s something I don’t know but should. Answer: By using an old version…

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Goldstar’s Kenny Ved on Diversity, Equity and Inclusion in the Workplace

Goldstar’s Kenny Ved is a longtime advocate of cooperative diversity growth in our industry. His unique perspective as an Asian-Indian person and his leadership position at Goldstar have given him the great responsibility of thoughtfully approaching diversity to educate, inform and grow the market’s success…

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10 Marketing Misconceptions That Keep You From Growing Your Promo Business

It’s a provable fact that companies that invest in developing their brand’s online presence in a structured, consistent way, experience sustained growth. However, smaller distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing…

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