Throughout the years, I have seen talented salespeople enter this industry with an eye on becoming a million-dollar producer. They work hard early on, have some customer wins, and see their sales increase. By years two and three, they become much smarter regarding the nuances of this industry. They see sales continue to progressively grow,…
Read MoreCategory: Marketing and Sales
Two Steps To Content Your Ideal Clients Want To Read
Content has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…
Read MoreSpeed Dial: The Benefits of Becoming Your Suppliers’ Go-To Distributor
Just as suppliers benefit from knowing more about your business, you can certainly leverage stronger relationships with suppliers to become more of an expert on their companies and operations. Adopting a supplier’s perspective and having a better understanding of their business only makes you a stronger source for your customers…
Read MoreEric Nashbar on Finding Your Competitive Advantage
Eric Nashbar is a serial entrepreneur who started four business ventures, grew sales to over $35 million a year, managed over 350 people, received a patent and sold those companies for over eight digits—all before the age of 40. Tune in to Million Dollar Monday to hear Nashbar share his story and key advice…
Read MoreIntentionally Natural: A Hybrid Approach to Creating and Fostering Relationships
The word “relationship” is an article whose definition is both simple and beguiling at the same time. Unfortunately, when it comes to building business relationships, there seem to be two schools of thought with very little room for compromise. Is there a hybrid approach that works better?…
Read More5 Overpowered Marketing Strategies Your Competitors Don’t Want You to Know
What marketing strategies are most effective that you can begin implementing today? There are five simple ones that pop up again and again throughout the custom printing industry—these are time-tested ways to reach customers that build legitimacy and boost awareness, driving clientele back to your business…
Read MoreDare to Act: Terry Rich on Optimizing Your Business Ventures
Tune in and hear from an entrepreneur who started four of his own companies, was a guest on The Tonight Show, ran a zoo and gave away $1 billion. He was also part of the team that busted the largest lottery fraud in U.S. history. Watch or listen to his valuable advice for people with big dreams…
Read MoreWhat Makes a Strong Distributor Brand (and Why You Need One)
As a promotional products distributor, you are in the business of branding. In an overly commoditized marketplace, if you want to grow your business, you must lead by example with a strong brand that differentiates you from the rest by establishing your expertise and authority in the marketplace…
Read MoreWhy Every Promo Salesperson Should Take Extreme Ownership
The burden of ensuring that your company hits its goals is yours to bear as the sales leader no matter what you’re selling, whether it’s balloons or jumbo jets. With that burden, it just makes sense to take ownership of every business function that can influence your ability to succeed…
Read MoreThe 7 Best Sales Techniques We’ve Learned From 3,000+ Businesses
After working with more than 3,000 print shops of all types at Printavo—from screen printers to embroiderers to no-touch brokers—we’ve seen some common and effective techniques that stand out. Some are simple, some are more in-depth, but all are achievable…
Read More