For years, the primary promo industry client technology solution was a simple website where buyers could search for product and request a sample or quote. But now, due to technology advances in other industries, companies are demanding more from their promotional vendors…
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How to Improve Your SEO Rankings: The Basics
Search Engine Optimization is a common concern among promo distributors, for good reason. Google search has become a major part of the buying process, and it’s critical that potential clients are able to find you. But SEO remains somewhat of a mystery for most business owners…
Read MoreStarting, Scaling and Funding Your Business: Part 2 With Julia Pimsleur
Are you looking to grow your business to $1 million and beyond? In part 2 of this interview with Julia Pimsleur, she dives deeper into the secrets of starting, scaling and funding your business venture. Tune in as Pimsleur discusses three critical questions you should be asking and how to prepare for your pitch…
Read MoreLines on a Grass Field: What Is Your Marketing Maintenance Schedule?
By carefully studying how your audience engages (or doesn’t) during a campaign, you can proactively make the efforts to brighten, enhance and, to stick with the analogy, repaint your marketing grass. This is the only way to keep your field of play looking fresh for your prospects and clients…
Read MoreTime to Shine: Turning Supply Chain Challenges Into Opportunities
We have an opportunity to surpass expectations, but first we need to communicate and set realistic expectations that match the times. Then, humility needs to take a back seat to pointing out how you came through successfully, overcoming unprecedented challenges to make your buyers look great…
Read MoreCreate Your Go Big Mindset With Julia Pimsleur
Julia Pimsleur has dedicated her career to revolutionizing the entrepreneurial world for women. After building her own multi-million dollar company and raising $6 million in angel and venture capital, Pimsleur launched Million Dollar Women, a social venture committed to empowering women to reach $1 million in…
Read MoreWhy Perform a Mid-Year Review (and How to Do It)
A mid-year business review isn’t always convenient or fun, but the benefits are crystal clear. It can help bring incomplete marketing projects to life, ditch activities that don’t work and improve internal processes. If you want to perform such review for your company, here are the six steps we follow…
Read MoreWhen Opportunity Knocks: Part 2 With Terry Brizz
Terry Brizz had two great ideas that massively changed his life and were influential in creating his financial and business success. Listen as the president of Galaxy Balloons and professor of entrepreneurship shares why you need to keep your eyes open to the opportunities that surround you…
Read MoreBlueprint for Your Business: Part 1 With Terry Brizz
“You have to have a good business plan. A business plan is like a blueprint. If you go to start a house, what are you going to do? You’re not just going to buy a bunch of lumber, buy a bunch of bricks, dig a big hole—you need to have a plan,” shares Terry Brizz. Tune in as the founder of Galaxy Balloons shares advice for building and growing your business…
Read MoreNewton Was Right
You’ve heard of Sir Isaac Newton. As the story goes, he discovered gravity when an apple fell on his head while he was sitting under an apple tree. He also discovered a famous law of physics: “An object in motion tends to stay in motion and an object at rest tends to stay at rest.”…
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