By carefully studying how your audience engages (or doesn’t) during a campaign, you can proactively make the efforts to brighten, enhance and, to stick with the analogy, repaint your marketing grass. This is the only way to keep your field of play looking fresh for your prospects and clients…
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Time to Shine: Turning Supply Chain Challenges Into Opportunities
We have an opportunity to surpass expectations, but first we need to communicate and set realistic expectations that match the times. Then, humility needs to take a back seat to pointing out how you came through successfully, overcoming unprecedented challenges to make your buyers look great…
Read MoreCreate Your Go Big Mindset With Julia Pimsleur
Julia Pimsleur has dedicated her career to revolutionizing the entrepreneurial world for women. After building her own multi-million dollar company and raising $6 million in angel and venture capital, Pimsleur launched Million Dollar Women, a social venture committed to empowering women to reach $1 million in…
Read MoreWhy Perform a Mid-Year Review (and How to Do It)
A mid-year business review isn’t always convenient or fun, but the benefits are crystal clear. It can help bring incomplete marketing projects to life, ditch activities that don’t work and improve internal processes. If you want to perform such review for your company, here are the six steps we follow…
Read MoreWhen Opportunity Knocks: Part 2 With Terry Brizz
Terry Brizz had two great ideas that massively changed his life and were influential in creating his financial and business success. Listen as the president of Galaxy Balloons and professor of entrepreneurship shares why you need to keep your eyes open to the opportunities that surround you…
Read MoreBlueprint for Your Business: Part 1 With Terry Brizz
“You have to have a good business plan. A business plan is like a blueprint. If you go to start a house, what are you going to do? You’re not just going to buy a bunch of lumber, buy a bunch of bricks, dig a big hole—you need to have a plan,” shares Terry Brizz. Tune in as the founder of Galaxy Balloons shares advice for building and growing your business…
Read MoreNewton Was Right
You’ve heard of Sir Isaac Newton. As the story goes, he discovered gravity when an apple fell on his head while he was sitting under an apple tree. He also discovered a famous law of physics: “An object in motion tends to stay in motion and an object at rest tends to stay at rest.”…
Read MoreI Hit $500K in Sales and Have Reached My Ceiling! Now What?
Throughout the years, I have seen talented salespeople enter this industry with an eye on becoming a million-dollar producer. They work hard early on, have some customer wins, and see their sales increase. By years two and three, they become much smarter regarding the nuances of this industry. They see sales continue to progressively grow,…
Read MoreTwo Steps To Content Your Ideal Clients Want To Read
Content has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…
Read MoreSpeed Dial: The Benefits of Becoming Your Suppliers’ Go-To Distributor
Just as suppliers benefit from knowing more about your business, you can certainly leverage stronger relationships with suppliers to become more of an expert on their companies and operations. Adopting a supplier’s perspective and having a better understanding of their business only makes you a stronger source for your customers…
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