We have all heard the saying that “experience is the best teacher.” While sometimes it may be true, I believe that far more often experience is not the best teacher. First, I’ve met thousands of distributors and sales reps whose sales are very low. Sometimes they will tell me that they have been in the…
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How to Avoid the Price Objection with Clients: Keep Bringing New Ideas and Don’t Let Failure Discourage You
My daughter turned me on to Lenny’s Podcast. Lenny Rachitsky has the #1 business newsletter on Substack and is a quiet, unassuming model of what a podcast host should be. He interviews “world-class product leaders and growth experts,” blah, blah, blah. Anywho… One podcast featured an Etsy exec name Tim Holley. Listening while mowing the lawn, I heard Tim say, “We are constantly trying new features. Our failure rate is 80%.” I smiled. That number gave me great comfort. The hardest part about being a sales trainer is coming up…
Read MoreWhy Do I Need QuickBooks If I Use SAGE?
Ask the Accountant… Question: If I use SAGE for my presentations and orders, why do I need QuickBooks? Answer: SAGE Online has a comprehensive system with search, presentation, CRM, project, and order management system capabilities, to name a few. They are not, nor do they want to be, an accounting system. You will not be…
Read MoreThe Longest 30 Seconds of My Life
Imagine working on a big, big, big order.* *By “big,” I am talking about income equal to six months of what you earn now. We’re. Talking. BIG. That is what I was working on. A large printer wanted their inside sales team trained. I’d flown thousands of miles from home to meet the client, the team he wanted me to train, and the other players involved. I’d come up with a plan for how I was going to turn the inside sales reps into sales monsters. It was typed into…
Read MoreGo Ahead, Be Terrible
The truth is that the older we become, the more accomplished we become, the more we hesitate to be terrible at anything. Like a recent Wall Street Journal article stated, “Many of us are terrible at being terrible.” The truth is that if we want to learn a new skill, we need to be willing…
Read MoreMake Time for More Time
Ask any busy executive for a list of their most pressing needs, and having more time will probably show up among the top three items. No surprise. Getting a handle on this important but elusive idea requires a different way of thinking. The paradox of time is that we have all there is. How is it then, that there never seems to be enough? The notion of “time management” is a flawed concept, since we really can’t manage time, we can only manage ourselves, our activities and most of all,…
Read MoreManage Your Cash, or It will Manage You
Companies typically don’t go out of business because they lose money in a month, or a quarter, or for the year. They go out of business because they run out of cash. It can just as easily happen to those companies who are making a profit. These operators sometimes lose sight of the fact that cash flow and showing a profit are not the same things. As Joe Becker would always say, “Cash is king!” And he was right. The cash burn begins the moment you get the order. Paper…
Read MoreHow to Handle the Charity Request
They come in weekly, even daily during certain times of year: “Is there any way we could convince you to donate the printing/signage/promo? We are a nonprofit.” The natural, snarky response, of course is, “Well, we’re not.” But I advise against that. Instead, try this: “Every year, we budget a certain amount of money to provide work to nonprofits like yours. If you would like an application for next year, I’d be happy to send you one.” Then, create and send out a document which allows you to learn more…
Read MoreFour Tactics to Achieve Operational Excellence for Your Company
The printing industry continues to evolve, with technology advancements, changing customer preferences, and economic fluctuations reshaping the landscape. To thrive in this sector, achieving operational excellence is crucial for printing companies. What is operational excellence? Operational excellence encompasses a range of strategies and practices aimed at optimizing operations, enhancing customer relationships, and ensuring profitability. Let’s explore four main points you can use to achieve operational excellence in your business. Embrace Technological Advancements In the general commercial printing industry, technology is a driving force behind achieving operational excellence. Printing technology continues…
Read MoreQBO Has Filled All the Gaps (Or Has It?)
Ask the Accountant… Question: I just got off the phone with QuickBooks/Intuit. They told me that QB has filled all the gaps between QBO and QuickBooks Desktop so the switch into QBO would be easy. Is that true? Answer: Be very careful when analyzing software. The standard answer from a salesperson with software is that…
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