HEALTH-RELATED MARKETING messages may be among the most persistent and ever-present of the modern era. Lose weight, eat right and quit smoking. Get six-pack abs, remember to wash your hands and watch out for restless leg syndrome. Try this new form of diabetes testing, this new multivitamin or this new sleeping aid.
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One of the most diverse items in the promotional industry, T-shirts present so many buying decisions that picking out the right one can be daunting. The number of choices are sure to increase as innovation introduces new kinds of T-shirts, like those made from transitional or slub cotton, with more and more frequency. Add the ever-changing winds of fashion to the decision mix, and picking the right tee for a given promotion can quickly become complicated.
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Nonprofits may not be the first market that comes to mind when prospecting. Sure, everyone would like to get in with a major charity such as Susan G. Komen for the Cure, but that isn’t always realistic. While it’s nice to daydream about making a fortune on pink T-shirts and promoting a meaningful cause besides, big nonprofits like Susan G. Komen for the Cure only need so many vendors, and you can bet those spots are going to be competitive.
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Few things in life sell themselves. Ice cream, holiday cards for mom and maybe movies about mopey adolescent vampires. But in general, to sell a product you need a sales pitch. You need an angle. You need an idea.
Say you want to sell umbrellas. Great products, considering they keep you dry, can be imprinted beautifully in dozens of different ways and generally have a high perceived value. You can’t take that information alone to a client however, and expect a sale. “Hey, check out this umbrella! It’s neat and, uh, umbrellas! They stop rain!” isn’t exactly going to have product flying off the shelves.
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Stretchy fun clothes. Flexi-nice anti-gross apparel. Yoga-dance pilata-cheer stuff. Okay, so the blanket term for this style of athletic apparel might still need some work, but whatever you want to call it, the kind of clothing meant for yoga classes, dance practices, or cheerleading and gymnastics teams is definitely a niche that needs attention.
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My apologies for the brief absence in posting. I think we can all agree though that besides being the season of jolly happy funtime lala sugarplum land, the holidays are also a time of insane, soul-stomping busyness, workaholism and casual explorations of stress-induced illnesses like hyperventilation, migraines and stomach ulcers.
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WELCOME TO THE one story on the financial industry you’re going to read this year that isn’t about the recession, federal bailouts or corporate crime. Even better, the phrases “main street,” “Pay-Czar,” and “AIG” will appear in this sentence only. We won’t even make cracks about Ben Bernanke’s ridiculous beard or sedate, listless facial expressions, tempting as it may be. In fact, as far as we’re concerned, there’s not even any bad economic news to report. The financial industry is doing just fine.
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New styles? Again? Didn’t we just go through this last year? Well, yes, but keeping up on this stuff is important, we promise. True, you may be able to get by on selling the basics season after season, but playing it safe has its risks. For one, the longer you neglect keeping up on style…
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“HOME IS WHERE the heart is,” may be perfectly cute and philosophical as far as generic cultural idioms go, but ?information-laden it is not. After all, the home is a big place, so where exactly in the house might the “heart” be? The kitchen?
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It’s been a while since I’ve done this, so I thought I would take some time to share some of the sites that have been dominating my favorites bar lately. This week we’re going to stick with blogs because, um, November has a “B” in it? Seems like rock-solid reasoning to me. Ready? Here we go!
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