Author: Michael Cornnell

Taster’s Choice

Whether it’s breeds of dog or kinds of alcohol, the more humanity loves something, the more varieties of said thing there tend to be. This is especially true of chocolate, which might be one of the most nuanced and diverse categories of food out there. Chocolate bars, coins, drinks, baked goods, coated fruits and even chocolate-covered potato chips are just a few of the subcategories of chocolate out there, and each one of these sub-categories can be divided into sub-sub-categories, and those into sub-sub-sub categories, and …

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Take it to the Bank

Even after the market collapse of ’08 and ’09, banks and other financial institutions remain some of the strongest markets for promotional products. Large or small, banks will make use of promotional products for internal branding, customer outreach, local nonprofit sponsorship and support, and in many other ways. Whether you’re looking to get your first bank client or to deepen your sales with a current one, below are seven tips to put you on your way.

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Crowdsource your Designs

Michael Cornnell

Bloomberg Businessweek ran an interesting article a few days ago about the website Threadless and how they select which T-shirt designs to sell. I thought there were a couple ideas worth considering when working with promotional apparel.

If you’re not familiar with Threadless, the site mixes standard online retail T-shirt vending with American Idol-esque voting.

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Personality and the Workplace

Drones, cogs in the machine. Lumpy sacks of caffeine and economic anxiety. There are endless metaphors for the sameness of office workers, and while these descriptions make for great narratives in punk songs and movies like The Matrix, they don’t have much use outside such literary bends-of-the-truth.

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Copyblogger and Why Your Writing Ability Matters

Michael Cornnell

Copyblogger is a great writing advice website I’ve discovered recently. It’s focused on advice for crafting effective business and marketing copy online, and I’ve found most of the articles to be wonderful, insightful and absolutely worth reading for anyone whose job is meaningfully intertwined with writing.

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