A quick recap from last week’s tradeshow in Las Vegas.
Read MoreQuick PPAI Vegas recap
Author: Michael Cornnell
A Place to Hang Your Hat
As with ice cream, race cars or free money, it’s hard to find someone that doesn’t understand the appeal of promotional headwear. Day-to-day signs of its effectiveness are everywhere, from the local skate park to McDonalds to the baseball field.
Read MoreMy Best Promotion
This month’s My Best Promotion shows how one distributor got his client’s message out to college students using drawstring backpacks and gift cards.
Read MoreWriting off the Cheap Talk
Getting sucked into a price war with a competitor can happen with any promotion or product, but there are some instances where it’s more likely than others.
Read More2011 Style Preview
To find out what is and isn’t popular, Promo Marketing spoke with several supplier experts in the apparel field about promotional fashion in several categories.
Read MoreMy Best Promotion
This month’s My Best Promotion examines how one distributor used promotional playing cards to create a game for kids while also teaching them about safety.
Read MoreMaking it Personal
Modern man is a delicate creature. A too-bright sun, an office full of too-dry air, or even a tiny fleck of errant cream cheese on a tie can ruin a morning to the point no amount of lattes or New York Times op-eds can fix.
Read MoreSocial Media, Planning for the Future, and the Best Phonebook Ever
I’m just wrapping up my part in this year’s Buyer’s Guide (if you guys ever want you have a lot of fun, try proofreading a phonebook), and am just starting to get into the meat of our December issue, so this week I thought a nice, simple link roundup might be a good post for this week.
Read MoreRepeat Website Visitors: Why They Matter and How to Track Them
How to tweak Google Analytics to give you a better picture of how loyal your website visitors are.
Read MoreThe Perfect Thank-You
There is an art to saying thank you. Sometimes the words are enough, but other times a card, a handshake, a small gift or even a trip out to dinner is needed to properly express gratitude. How we determine how to say thanks best is based not only on social guidelines and the size of the debt owed, but also our understanding of what the person would like in return.
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