Distributors, Can You Handle This: Capturing the Looks of Destiny’s Child

After all the build-up, Super Bowl XLVII is over. It was a night filled with emotional performances, stadium blackouts and a Baltimore Ravens’ victory. However, my Twitter feed was all about the “Beyoncé Bowl.”

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Let’s Go to the Movies: 5 Award-Winning Ideas for Oscar’s Big Night

Award season is in full swing. Help your clients take home the Oscar for “Best Party” with these five movie-themed promotions.

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Work It Out

The new year presents a do-over, a chance to get it right. Here are some ideas to help your clients reach their fitness goals.

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Marketing Mishaps: The lost message

Kanye West always makes a statement. But, was it at the expense of the 12-12-12 Sandy Relief Concert? You be the judge. Marketing mishaps, leather, music & more!

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My Favorite Promotion … “You Know What It Is”

My favorite promotional item carries a lot of meaning for me. Here’s a clue to figure it out: If you’re like rapper Wiz Khalifa, “you know what it is.”

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