After all the build-up, Super Bowl XLVII is over. It was a night filled with emotional performances, stadium blackouts and a Baltimore Ravens’ victory. However, my Twitter feed was all about the “Beyoncé Bowl.”
Read MoreAuthor: Elise Hacking Carr
Let’s Go to the Movies: 5 Award-Winning Ideas for Oscar’s Big Night
Award season is in full swing. Help your clients take home the Oscar for “Best Party” with these five movie-themed promotions.
Read MoreThe Super Bowl for Marketing Dream Teams
The Super Bowl isn’t just the culmination of the football season—it’s a huge opportunity for marketers to bring it to the playing field.
Read MoreGetting It Right
We all make mistakes (e.g., missing out on a potential sale, forgetting to do something, etc.). Take a moment to remind yourself what you’re doing right.
Read MoreEditor’s Picks: Oh Baby!
“Kimye” isn’t the only pair in need of promotional apparel for infants and toddlers. Check out the latest styles here to show your customers.
Read MoreWork It Out
The new year presents a do-over, a chance to get it right. Here are some ideas to help your clients reach their fitness goals.
Read MoreEditor’s Picks: Tie Up Loose Ends
The holidays conjure up images of peace, sugarplum fairies and the obligatory gift that keeps on giving: a necktie. See some of the latest trends here.
Read MoreMarketing Mishaps: The lost message
Kanye West always makes a statement. But, was it at the expense of the 12-12-12 Sandy Relief Concert? You be the judge. Marketing mishaps, leather, music & more!
Read MoreRelationship Building 101: Have you passed?
It’s not always about what your client can do for you, but what you can do for your client—the importance of a mutually beneficial business relationship.
Read MoreMy Favorite Promotion … “You Know What It Is”
My favorite promotional item carries a lot of meaning for me. Here’s a clue to figure it out: If you’re like rapper Wiz Khalifa, “you know what it is.”
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