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The 12 Days Weeks Months of Christmas

October 31, 2013May 8, 2024 Staff Writer

It’s that time of year again. My neighborhood is covered in cobwebs, spiders and there’s one quite disturbing house with psycho clowns.

It can only mean one thing: It’s Christmas time!

Marketing Ethics: Campaigning during a natural disaster

November 6, 2012May 8, 2024 Elise Hacking Carr

Where do we draw the line between “newsjacking” and sensitive marketing approaches when tragedies, such as Hurricane Sandy, strike?