If you sell labels into the consumer product markets, you know how frequently those labels change. When this occurs, it leaves your customers hanging with obsolete inventory as they race to reprint those labels while wondering how much those changes are going to cost them. Those changes not only cost them in obsolete labels, but…
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As the market for shorter-run, more personalized, and serialized labels continues to grow, we are only beginning to fully understand the opportunities that arise for distributors. Small brands can look like big brands, and big brands can have the flexibility and agility of small ones. It’s not exactly like having a magic genie at your…
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Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…
Read MoreThe Washington Times recently featured an opinion piece by an advocate for the plastics industry that included multiple unsubstantiated environmental claims about paper-based packaging. Two Sides North America submitted the following letter to the editors in response. To the editors: Why is it that whenever someone wants to extoll the sustainability benefits of plastic packaging products, they feel compelled to claim that plastics have “a lower environmental impact” than paper-based packaging (America succumbs to plastic paranoia, September 26) instead of simply making a fact-based environmental case? Could it be because…
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Ask the Accountant… Question: Do I have to order specific checks to print in QB Premier? Answer: Yes, QB Premier has a particular format when printing checks. You don’t have to order directly from Intuit. However, if you are ordering from another source, make sure they know which QB program you are using and the…
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3-D printing made quite a splash at CES 2014. Are you buying into the hype, and how does this technology affect the print and promo industry?
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Dita Von Teese recently modeled the first 3-D printed full-length gown. How will this influence fashion and are you buying the 3-D printing hype?
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What the next big thing could be, and why it matters to printers and promotional products professionals.
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A quick recap from last week’s tradeshow in Las Vegas.
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