After shortages early in the coronavirus pandemic, America’s PPE supply seems to have caught up. But why do so many hospitals and frontline health workers say they still don’t have enough? In this story, we look at the disconnect between supply and demand, plus revisit PPE in the promotional products industry to see how the market has changed and where it might go…
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$5 Million Jackpot
Let me tell you a story about Jack. Jack has been in this business a long time. Good guy. Lots of contacts. Sales typically less than $500,000 per year. Then COVID struck. Jack participated in webinars and learned about opportunities in PPE. Jack reached out to his contacts. He told them how he had the…
Read MoreThe Easiest Sale
Many of you reading this are wondering where to get more sales. There are only four possibilities for creating more sales. In order of the easiest sale they are: Sell an existing product to an existing customer. Sell a new product to an existing customer. Sell an existing product to a new customer. Sell a…
Read More‘PPE Hell’: Changing Rules, Supply Chain Nightmares—and a Lifeline for Promo Businesses
Personal protective equipment, or PPE, has been a lifeline for industry companies savvy enough to get in early and adapt quickly. PPE sales have helped promo businesses partially offset the drop in other orders and, in some cases, actually increase revenue despite widespread economic fallout. But selling PPE has been anything but easy…
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