It’s no secret that video marketing totally has exploded. It’s pretty much become an absolute necessity for all businesses, even if they are traditional brick-and-mortar stores. A few years ago, you could get away with any kind of video quality because you might be only one of three companies on YouTube or Vimeo. Now that…
Read MoreTag: Personality
The Mayor of Funkytown
Each Power Box has its own personality. Power Box 1 is really into dubstep music. He raves hard all weekend long. On weekdays, he wakes up around noon and hits the gym with his Resistor Strip from Ad Bands. No, he’s not a college student. He graduated with a bachelor’s degree in marketing, and works from home on a variety of social media campaigns for upcoming movies. Although he’s not the boss, he makes his own hours because he’s cool like that.
Read MoreWhat If Our Clients Were Like Our Dogs?
I confess that I am a dog lover. I have three dogs, Barlow, Spud and Kobe, each with their own odd personality. Barlow, black lab rescue, plays a role in one of my favorite videos, The Most Expensive Product Review Ever. Spud, a long-haired miniature dachshund, loves to participate in video product reviews. In this video, To Groom or Not Groom, I ask for your input on the FreePromoTips Facebook page. Is it time for Spud to be groomed, or does his scraggly, working-class look work for him?
Read MoreNegotiate like a Pro
Quick points on how to improve your negotiation results, as explained by a professor from Columbia University and the NYU Stern School of business.
Read MoreBad Hair and Personal Branding
Some people have remarkable branding ability. During a historic week when President Obama was dealing with serious international issues and the subsequent capture and killing of our nation’s number-one enemy, Donald Trump was cashing in on all the free press he could muster.
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