The trade show—one of the main staples of offline marketing. Social media—one of the backbones of online marketing. As marketing continues to evolve and shift, it’s increasingly more important to have a blend of both online and offline channels. And, thankfully, mobile technology has made it easy to do both at once. I’m talking about…
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Time to spill a few more sales secrets, kids! And these secrets are organizational in nature … This past week, I once again sat down with a multi-million-dollar producer and interviewed her, trying to uncover attributes, work habits and her secrets of success. Just call me Bernstein from The Washington Post. Wait, maybe I should…
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“Sixty queens there may be, and eighty concubines, and virgins beyond number; but my dove, my perfect one, is unique…” (Song of Solomon 6:8-9). This Old Testament verse, interestingly written by one of my very distant relatives (Solomon), beautifully makes a point that modern day language can’t quite convey. Every business must have a unique…
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Security always has been considered anything but sexy. Money rarely flows to security projects since most executives pay little mind to security. Instead, sales and marketing receive the majority of the investment.
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Astound me! That’s right, knock my socks off! Make me notice that you’re different. Make me talk about you—positively. Make me want to brag about you.
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Since I recently wrote a commentary titled ‘Are You Too Old To Rock,’ I thought I would share another thought from the world of music.
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By now you have heard the fact that overall industry firms grew at 1 percent, while industry online firms grew at 33 percent. According to PPAI research, “The proportion of online sales compared to total sales in the industry increased by 4 percentage points from 13.6 percent in 2013 to 17.9 percent in 2014.” Wait, you have valuable relationships and great service, yet overall online firms are growing faster than traditional firms? Why is that?
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In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious effort to keep it out of the radar of the non-industry online community. This is a program with content that specifically is focused on the promotional marketing industry.
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I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my PPAI-award winning, content-driven program, FreePromoTips.com. Our industry database for our e-newsletter is 50,000 and we have a strong social media reach. I’ve shared about this before, but that isn’t the point of this commentary.
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Email marketing works. It works so well, everyone is doing it. The low cost of sending emails has flooded our mailboxes with junk, which is getting harder and harder to avoid.
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