Kanye West always makes a statement. But, was it at the expense of the 12-12-12 Sandy Relief Concert? You be the judge. Marketing mishaps, leather, music & more!
Read MoreMarketing Mishaps: The lost message
Tag: Marketing
Empowering Brand Loyalty
Whether you are working with large companies that have entire departments devoted to the marketing of their brand identity, or a small business with one department for every business function, defining the identity of their brand is of the same importance.
Read MoreWhat’s the #1 Problem with Promotional Products Sales?
Selling promotional products can be a great way to make a very good income and provide a valuable service to help our economy grow. The problem is … If everyone is selling the same or similar products, how can you stand out, make more money and not be viewed as just another commodity vendor?
Read MoreMarketing Ethics: Campaigning during a natural disaster
Where do we draw the line between “newsjacking” and sensitive marketing approaches when tragedies, such as Hurricane Sandy, strike?
Read More3 Ways to Market like Honey Boo Boo: No, Really
Love it or hate it, there are some lessons to be learned from “Here Comes Honey Boo Boo.” Here are 3 ways to market like a superstar.
Read MoreWhy The Why Is So Important
Simon Sinek, author of Start With Why, found that there was a unique pattern between inspired brands like Apple, Google, and Nike. While most brands focused on WHAT they did, and HOW they did it, inspired brands focused on WHY they did it.
Read MoreFacebook: “Broken on Purpose?”
Has Facebook intentionally reduced fan page reach in order to drive the value of paid ads?
Read MoreIntro to Big Picture Promo
The big idea behind Big Picture Promo is this: The promo industry has been labeled as the ugly stepchild of marketing simply because most people within the industry forget that promo is a part of marketing.
Read MoreBranded: The Movie
There’s a new movie out about the dangers of branding and advertising. And monsters.
Read MoreCounterpoint: Why you SHOULDN’T be on Instagram
Last week, production editor/fashion writer Colleen McKenna wrote an extremely popular (and great) post on why companies should be on the photo-based social site Instagram to promote their companies. It was quick, thoughtful and to the point, but because I love to argue and am also a fairly terrible coworker, I thought I would offer a counter-argument. So, in the spirit of being awful, here are 3 reasons why you should never, ever be on Instagram.
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